21世纪经济报道记者杨清清、实习生赵宇彤 北京报道
作为当前全球规模最大，影响力最广泛的消费类电子技术年展，2023年国际消费类电子产品展览会（CES 2023）于当地时间1月5日至8日在拉斯维加斯如期举办。
As the world's largest and most influential consumer-type e-technology annual exhibition, the International Consumer-type e-Exposition 2023 (CES 2023) was held in Las Vegas from 5 to 8 January local time.
受疫情影响，2021年CES展会在线上开幕，2022年则以线上线下相结合的方式举行。如今，随着全球疫情防控的放松，今年的CES展会全面“复苏”、重回线下。
In response to the epidemic, the 2021 CES exposition was opened online, and 2022 was held in a combination of online and offline combinations. Now, with the easing of global epidemic control, this year’s CES exposition will be fully “recovered” and back below the line.
据主办方最新统计数据，2023年CES展会规模比2022年增长70%，来自174个国家超3000家企业参展，其中有近1000家为新展商。本届CES展会涵盖了41个不同的科技品类，此外，区块链、5G、云计算、量子技术、大数据、传感器、Web 3.0技术、游戏/元宇宙也会在CES 2023展会上展示。
According to the latest statistics, in 2023, the CES Fair grew by 70% over 2022, bringing together more than 3,000 businesses from 174 countries, of which nearly 1,000 were new. The CES Fair covered 41 different types of technology. In addition, block chains, 5G, cloud computing, quantum technology, big data, sensors, Web 3.0 technologies, games/megascopics will also be shown at CES 2023.
同时，据CES销售高级副总裁Kinsey Fabrizio透露，本届CES将会引入元宇宙和Web3.0专场，并且在会议中心大厅拥有专属展位。
At the same time, according to Kinsey Fabrizio, Senior Vice-President of CES sales, the current CES will introduce the Yuan cosmos and Web3.0 and will have exclusive booths in the Convention Centre lobby.
值得关注的是，中国多家科技品牌企业也将携最新科技产品亮相。据统计，截至2022年12月25日，中国参展商共计480多家，其中深圳参展商170多家。
It is a matter of concern that many technology branding companies in China will also display their latest technology products. According to statistics, as of 25 December 2022, there were more than 480 Chinese exhibitors, including more than 170 Shenzhen exhibitors.
智能家居“新玩法”
Smart Home "New Play"
智能电视依旧是本届CES盛会不可或缺的重头戏，无线电视成为最新趋势。
Smart TV continues to be an indispensable highlight of this CES event, with radio becoming the latest trend.
今年CES 2023展会中，美国初创公司 Displace 推出一款 4K OLED “真无线”电视，通过可更换的专门的电池系统进行充电。内部配备了多个传感器，在接触墙面、玻璃等平面时能够实现真空吸附，并支持人脸识别和手势操作。
During this year's CES 2023 exhibition, the US start-up company Displace launched a 4K OLED “Five Wireless” TV, charging it with a special battery system that can be replaced. The interior is equipped with multiple sensors that allow vacuum adsorption in contact with surfaces, glass, etc., and supports face recognition and hand gesture operations.
同时，LG也推出了97英寸OLED无线电视SIGNATURE OLED M3，除了传统的智能大屏外，通过电视标配的Zero Connect盒子实现了对电视4K、120Hz的无线传输。据悉，LG为电视与Zero Connect盒子间的数据传输专门开发了一套算法，电视无需连接各种HDMI数据线，仅需将Zero Connect盒子摆放在电视周围一定的距离内就能正常使用，同时，Zero Connect盒子还可以通过语音识别对M3电视进行操控。
At the same time, LG has launched the 97 inch OLED radio view SIGNATURE OLD M3, which, in addition to the traditional smart screens, achieves wireless transmission to TV 4K, 120Hz through the television-marked Zero Connett box. According to the information received, LG has developed a algorithm for data transmission between television and Zero Connett, which does not need to connect to various types of HDMI data lines, which can be used normally only within a certain distance around the television, while the Zero Connet box can also operate M3 television by means of voice recognition.
在小尺寸OLED研发方面，三星则展示了世界上第一块可折叠、可滑动的Flex Hybrid面板，该显示面板可以实现从左侧折叠，右侧延伸的放大效果。基于现阶段较为成熟的折叠屏技术，三星将探索更多不同形态屏幕的可能性，以满足用户对大屏幕和便携性的需求。
In the context of small-scale OLED research and development, Samsung shows the world’s first foldable and slideable Flex Hybrid panel, which shows the ability of the panel to zoom from the left and extend from the right. Based on the more mature folding screen technology at this stage, Samsung will explore more possibilities for different forms of screens to meet the user’s need for large screens and portability.
除了智能电视外，智能家居同样是本届CES 2023中的亮点。2022年CSA联盟正式发布的Matter 1.0标准为智能家居的互联互通提供支持，各大公司纷纷布局智能家居领域。
In addition to smart television, smart households are also the highlight of the current CES 2023. The Metter 1.0 standard, officially published by the CSA Alliance in 2022, supports the connectivity of smart households, with large companies in the field of smart households.
在CES 2023上，三星带来一种全新、扩展的SmartThings体验，推出一款兼容Matter和Thread标准的，可作为无线充电板的智能家居控制设备SmartThings Station，通过增强的安全系统，将整个家庭生态系统进行更为无缝的集成。
On CES 2023, Samsung brought a completely new and expanded SmartThings experience, introducing a compatible matter and Thread standard that could be used as a smart home control device for wireless chargers, SmartThings State, to integrate the entire household ecosystem more seamlessly through enhanced safety systems.
具体而言，这款智能家居中心允许用户远程连接家中的灯具、门锁和恒温器等配件，同时还可作为无线充电板使用，最高功率可达15W。三星还推出了AI智能烤箱、三星8K超短焦投影仪等科技感十足的智能家电产品，打造全场景沉浸式的居家体验。
Specifically, the Smart House allows users to connect their homes remotely to their home lamps, door locks, and thermostats, which can also be used as wireless chargers with maximum power of up to 15W. Samsung has also launched technology-sensitive smart home appliances such as the AI smart oven, the Samsung 8K ultra-focal projector, and has built a home-based experience of a full-scale immersion.
Govee推出业内首款支持 Matter 标准的高端灯带，可以兼容 Apple Home、Amazon Alexa、Google Home 和 Samsung SmartThings 等，也是首款获得“Works with Google Home”认证的产品之一；谷歌Nest则发布了完全支持Wi-Fi 6E的Nest Wi-Fi Pro网状路由器，以及新款Nest智能门铃有线版本，得益于内置的Thread模块，Nest Wi-Fi Pro可以与其他兼容Thread的Matter设备进行直接通信。
The Govee rollout, which supports the Matter standard high-end light belt, is compatible with Apple Home, Amazon Alexa, Google Home and Samsung SmartThings, among others, and is also one of the products for which the first was certified as “Works with Google Home”; Google Nest has released the Best Wi-Fi Pro web router, which fully supports Wi-Fi 6E, and the new Net smart bell, which has a wired version, thanks to the built-in Thread module, Nest Wi-Fi Pro can communicate directly with other Thrad-compatible Matter equipment.
除了智能家居的硬件产品，英飞凌、联发科、涂鸦智能等科技巨头都结合自家智能家居产品带来全新解决方案，推动智能家居走进千家万户。
In addition to the hardware products of smart households, technocrats such as British fliers, United Nations Development Programme (UNDP) and graffiti intelligence combine with home-based smart-house products to bring new solutions and drive intelligent households into thousands of homes.
未来智能汽车雏形初现
The future of smart cars has emerged
石油价格的持续上涨叠加通货膨胀，电动汽车成为更多人的出行首选，智能化、电动化成为本届CES中车企的共同趋势。
The constant rise in oil prices, combined with inflation, has made electric cars the preferred route for more people, and the trend of intellectualization and electricization has become common for the current CES car companies.
大众汽车集团推出基于模块化电驱动平台（MEB）打造的首款纯电三厢轿车ID.7，展车将采用智能伪装外观，通过独特技术和多重涂层工艺让部分车体呈现发光效果。在欧洲较为宽松的WLTP工况下，ID.7可实现高达700公里的续航里程。随着ID.7的推出，大众成功将纯电ID.家族扩展到中高端量产车领域。
The Volkswagen Group has launched the first pure three-car ID.7, based on a modular electric power drive platform (MEB), which will use intelligent disguises to provide some car bodies with luminous effects through unique technologies and multiple coating processes. With the more liberal WCLTP conditions in Europe, ID.7 can provide up to 700 km of continuous mileage. With the launch of ID.7, the public has succeeded in expanding the Pure IID. family to medium- and high-end production areas.
宝马同样持续探索数字化新价值，为电动出行赋能。本届CES首日，宝马推出了BMW i数字情感交互概念车（Dee）。i Vision Dee作为一款概念型电动运动轿车，第一次采用了BMW先进平视显示系统，可以在尽可能大的表面上显示信息，也无需使用任何辅助设备，便可充分调动不同感官打造沉浸式体验。
BMW also continuously explores new digital values and empowers electric mobility. On the first day of the CES, BMW launched the BMW i Digital Emotional Interactive Concept Vehicle (Dee). iVisionDee, as a conceptual electric sports car, used for the first time the BMW Advanced Equalization Display (BMW) system to display information on as large a surface as possible, without using any assistive devices, to fully mobilize different senses to create a immersion experience.
值得注意的是，通过大灯和封闭式BMW双肾型进气格栅，该车可以与人“交流”并表达情感，全彩E Ink技术也能让车身呈现多达32种颜色，真正实现电动化、数字化、可持续三者的融合。
It is worth noting that, through big lights and closed BMW bi-renal gas grids, the vehicle can “tune” and express emotions, and the full colour of E Ink technology can bring up to 32 colours to the body, resulting in a genuine integration of electric, digitized and sustainable.
除了推出新款车型外，汽车巨头也在努力提升用户的驾乘体验。
In addition to the introduction of a new vehicle model, car giants are also working to enhance the driving experience of users.
英伟达（NVIDIA）正式推出云游戏服务（GeForce NOW），比亚迪、现代、起亚与极星汽车等成为首次搭载该服务的汽车品牌。据介绍，GeForce NOW可提供超过1000部游戏，包括《瘟疫故事：安魂曲》、《女巫3：荒野狩猎》和《赛博朋克2077》等，通过英伟达的Drive硬件为其车辆信息娱乐系统提供动力，玩家可能需要通过蓝牙或 USB 将手柄与汽车浏览器配对进行游玩，在车辆行驶时，后排乘客可以在显示器上玩游戏，而前排车主和乘客只有在停车时才能体验。
NVIDIA has officially launched the Cloud Game Service (GeForce NOW) and Bialdi, Modern, Kea and Star Cars have become the first car brands to carry the service. GeForce NOW has been introduced to provide more than 1,000 games, including The Plague Story: An Oracle, Witch 3: Wild Hunting and Cyberbank 2077, which, through Drive hardware in British State, may require players to play hand handles with car browsers by way of bluetooth or USB, while back-rowing passengers can play on monitors, while front-rowing owners and passengers can only experience parking.
同时，作为全球顶尖科技盛会，CES展会中也充满对未来智能汽车的想象。
At the same time, as the best technology event in the world, the CES Fair was full of ideas about the future of smart cars.
丰田纺织带来了MX221/MOOX概念座舱，包括MaaS共享乘车空间概念“MX221”和MaaS服务空间概念“MOOX”。其中，MX221是以L4级自动驾驶为前提的城市共享移动内饰空间，基于“Diversatility*”的概念，可以响应多样化的移动需求，并根据使用场景改变空间布局和内部装饰。MOOX则响应了L5级自动驾驶时代各种服务需求的车室空间概念，搭载量身定制的空间系统。
Toyota textiles have brought the MX221/MOOX concept compartments, including the MaaS shared space concept “MX221” and the MaaS service space concept “MOOX.” In this, MX221 is a city shared mobile interior space premised on L4 automatic driving, based on the concept of “Diversability*”, which can respond to diverse mobile needs and change the layout and interior decoration of space according to the use of the scene. MOOX responds to the L5 level space concept of the garage space for various service requirements during the automated driving era, and carries body-made space systems.
PC巨头相继发力
PC giants running back and forth
今年CES盛会中，联想、华硕、戴尔等PC巨头都携带最新技术和产品亮相。
During this year's CES event, major PCs such as Consorts, Huatsu, Dale and others carry the latest technology and products.
芯片三巨头方面，英特尔推出第13代酷睿处理器家族系列新品，包括65W和35W的台式机处理器以及HX、H、P、U和N系列移动处理器等，其中全新13代酷睿HX处理器成为了笔记本电脑中首款具有24核心的移动处理器，单核最高睿频高达5.6GHz，单线程性能提升11%，多线程性能提升达到了49%。
With regard to the chip trio, Intel launched the 13th Generation Cool Wise Processor family series of new products, including 65W and 35W desktop processors and HX, H, P, U and N series mobile processors, in which the new 13-generation Cool Wise HX processors became the first 24-core mobile processors in laptop computers, with single-nucle maximum-wise frequencies of 5.6 GHz, single-lined performance up to 11 per cent and multiple-line performance up to 49 per cent.
英伟达发布了GeForce RTX 40系笔记本电脑、GeForce RTX 4070 Ti台式机显卡等重磅新品，搭载了RTX 4090的笔记本电脑产品第一次将“90级”GPU落地在了笔记本电脑中，可以同时外接3块4K 60Hz的显示器，组成环绕式屏幕。
With the release of new heavy loads such as GeForce RTX 40 laptop computers, GeForce RTX 4070 Ti desktop card, British Weeder launched the first time that the RTX 4090 laptop product landed a “90” level GPU in a laptop computer, with an external display of 3 pieces of 4K 60Hz, forming a loop screen.
AMD则推出“史上最复杂的芯片”，共计1460亿个晶体管，通过3D堆叠技术封装了采用5nm和6nm制程的Chiplets，预计将在今年年内问世；并对标苹果M系列芯片推出了Ryzen 7040系列，包括Ryzen 5 7640HS、Ryzen 7 7840HS、Ryzen 9 7940HS等型号。
The AMD, for its part, has launched the most complex chip in history, totalling 146 billion transistors, sealed through 3D stacking techniques with Chiplets using the 5nm and 6nm processes, which are expected to be available during the year, and has launched the Ryzen 7040 series of Ryzen, including Ryzen 5,7640HS, Ryzen 7,7840HS, Ryzen 9,7940HS, among others, for the Apple M series.
此外，各大PC产商也同样不甘示弱，推出重磅新产品、新技术。
In addition, major PC producers are equally reluctant to introduce new products and technologies.
联想发布了一款可旋转屏幕的双屏笔记本电脑ThinkBook Plus Twist，搭载第十三代英特尔处理器，可选16GB DDR5内存和1TB SSD，采用有机发光二极管+E ink双屏设计，屏幕可以在中央180度铰链上旋转。主屏是13.3英寸的2.8K有机发光二极管触控面板，副屏是12英寸的电子墨水屏，在笔记本合上屏幕后，还可以作为一个超大号平板来使用。
A two-screen laptop with a rotating screen, ThinkBook Plus Twist, with a 13th Intel Processor, is selected for 16GB DDR5 memory and 1 TB SSD, using an organic luminous diode plus E ink screen design, which rotates over a central 180-degree chain. The main screen is a 2.8K organic luminous diode touch panel of 13.3 inches, with a 12-inch electronic ink screen, which can also be used as a super-large tablet after the notebook is closed on the screen.
ALIENWARE外星人则宣布推出500Hz IPS 游戏显示器和采用AMD技术的AURORA R15台式机，其中ALIENWARE 500Hz游戏显示器（AW2524H）荣膺2023 CES创新奖和最佳创新奖。
ALIENWARE aliens announced the launch of the 500Hz IPS game monitor and the AURORA R15 machine using AMD technology, in which the ALIENWARE 500Hz game monitor (AW2524H) was honoured with the 2023 CES Innovation Award and the Best Innovation Award.
据介绍，该显示器采用24.5英寸全高清Fast IPS面板，具有500Hz超频（原生480Hz）的超高速刷新率，标配NVIDIA Reflex延迟分析器。IPS面板具有sRGB 99%的色彩覆盖率和VESA Display HDR 400，提供更宽的视角、准确一致的色彩和生动逼真的视觉效果，增强游戏体验。
The monitor is described as a 24.5 inch fully clean Fast IPS panel, with a hypervelocity refresher rate of 500 Hz ultra-frequency (480 Hz primary), marked with NVIDIA Reflex delay analyser. The IPS panel has a 99% color coverage of SRG and VESA Display HDR 400, providing a wider perspective, accurate and consistent colours, and a live-to-real visual effect that enhances the play experience.
此外，ALIENWARE外星人还宣布推出四款全新游戏笔记本电脑，分别为ALIENWARE m18和m16、ALIENWARE x16和x14 R2。同时，ALIENWARE外星人新品还首次推出经过全面优化的AWCC外星人智动能技术平台。
In addition, the ALIENWARE alien has announced the launch of four completely new games of laptop computers, ALIENWARE m18 and m16, ALIENWARE x 16 and x 14 R2. At the same time, the ALIENWARE alien new product has also launched for the first time a fully optimized AWCC Immotional Energy Platform.
Web3.0、元宇宙成为新亮点
Web3.0. The meta-cosmos becomes a new light.
本届CES 2023首次引入元宇宙和Web3.0专场，还将推出“元宇宙&游戏”和“创作者经济和NFT”频道，旨在服务今后10年的AI、VR、XR等元宇宙相关技术与应用。
The current CES 2023 was introduced for the first time in the meta-cosmos and Web3.0 and will also introduce the Mets-Cosmos & Game and the NFT channel, designed to serve the technologies and applications associated with the meta-cosmos of AI, VR and XR over the next 10 years.
CES主办方美国消费技术协会（CTA）的总裁兼首席执行官Gary Shapiro表示，“Web3和元宇宙将彻底改变我们的生活、工作和游戏方式，我们可以预计，元宇宙技术将会在汽车、游戏、健康等多个领域被广泛应用起来。”
Gary Shapiro, President and Chief Executive Officer of the Consumer Technology Association (CTA) of the CES sponsors, said that “Web3 and the metaspace will radically change the way we live, work and play, and we can expect that the metaspace technology will be widely applied in a variety of areas, such as automobiles, games, health, etc.”.
围绕相关话题，参展商也展示了自己的众多产品。例如，英伟达发布了多项基于元宇宙的更新，Omniverse生态系统持续扩展，助力团队增强 3D 工作流，实现更高水平的实时物理精确模拟。
Exhibitors have also shown their many products around the topic. For example, Weida has published a number of meta-cosm-based updates, the Omniverse ecosystem continues to expand, the support team enhances 3D workflows and achieves a higher level of real-time physical precision simulations.
梅赛德斯-奔驰则在CES 期间宣布，公司将使用 NVIDIA Omniverse 平台，对制造和组装设施进行设计和规划。其即将推出的车型将基于 NVIDIA DRIVE Orin 集中式计算平台打造而成，并将基于 Omniverse 的 NVIDIA DRIVE Sim 仿真平台上，对其智能驾驶功能进行测试和验证。
Mercedes-Benz announced during CES that the company would use the NVIDIA Omniverse platform to design and plan the manufacturing and assembly facilities. Its forthcoming model will be based on the NVIDIA DRIVE Orin central computing platform and will be tested and validated on the NVIDIA DRIVE Sim simulation platform based on Omniverse.
中国品牌回归CES
今年CES的另一个特点是，随着疫情防控政策的放松，许多中国企业奔赴海外参展。
Another feature of this year's CES is that, with the easing of policies to combat the epidemic, many Chinese businesses have gone overseas to participate in exhibitions.
Gary Shapiro近日在接受采访时介绍，今年已有超过500家中国企业将参加CES展会，并表示很高兴看到中国企业回归CES展区。
Gary Shapiro, in a recent interview, described that more than 500 Chinese enterprises will be attending the CES fair this year, and said he was pleased to see them returning to the CES Fair.
例如，本次CES 2023，TCL科技首次由TCL实业和TCL华星电子两大主体共同参展。TCL实业带来最新MiniLED智屏、QLED智屏、RayNeoX2 AR眼镜以及新风空调、多区控温分子保鲜冰箱、双滚筒复式洗衣机等全屋家电产品；TCL华星则将携独有的HVA技术亮相，推出的65" 8K印刷OLED显示器是迄今为止全球基于喷墨打印技术开发的最大尺寸、最高分辨率和刷新率的OLED产品。
For example, this CES 2023, TCL technology is the first to be shared by two major players, the TCL Industries and TCL Chinastar. The TCL Industries has brought the latest MiniLED smart screens, the QLED smart screens, Ray NeoX2 AR glasses, and all-house electrical products such as new wind air conditioners, multi-area temperature-control molecule refrigerators, double-roller laundries; TCLstar will have a unique HVA technology and a 65'8K printed OLED display is the largest-sized, highest-resolution and refresher-based OLED product developed to date on the basis of ink-printing technology.
海信则面向全球推出具有120英寸超大屏的8K激光电视120LX，标志着海信8K激光显示从技术方案到产品已趋向成熟。据介绍，其屏幕亮度高达400尼特，采用了可变视场的超短焦系统架构设计镜头和超高分辨率视频信号解码与DMD驱动技术，并搭载杜比全景声（Dolby Atmos）、DTS Virtual:X音效，构建4路独立音响的全景声场，带来家用场景下最具沉浸感的影音体验与解决方案。
Heinin, on the other hand, launched a 120-inch super-screened 8K laser television 120LX to the world, signalling a trend towards maturity from technology to products. It was described as having a high screen brightness of 400 nt, using ultra-focal system design lenses and ultra-high-resolution video signal decoding and DDD-driven technology, and carrying Dolby Atmos, DTS Virtual: X sound, building a four-path stand-alone sounding sound site with the most saturated sound and solution in a home-based setting.
在Gary Shapiro看来，中国在汽车、机器人和人工智能等领域拥有很多创新技术，“中国企业推动技术创新，以应对全球技术领域的诸多挑战。”
According to Gary Shapiro, China possesses many innovative technologies in the areas of automobiles, robotics and artificial intelligence, “Chinese enterprises promote technological innovation in order to meet the many challenges in the global field of technology”.
（编辑：林曦）
(Edit: Lim Xing)
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