心有猛虎——“币圈一姐”何一
He's got a tiger in his heart.
据公开信息显示，何一于1986年11月出生在四川，天蝎座。百度百科对她的定义是中国内地女主持人、企业家。
According to public information, she was born in Sichuan, Scorpio, in November 1986. The encyclopedia defines her as a Chinese hostess, an entrepreneur.
投身币圈前，何一曾担任电视台旅游节目主持人，做过心理咨询师，当过人民教师；她的坐标也先后从四川到了北京，九四监管之后又随着币安到了日本，如今也即将随币安迁往欧洲的马耳他，基本上保持了1-2年就换一个工作的节奏，其经历堪称魔幻。
Before entering the currency, who was a televised touristist, a psychologist and a teacher of the people; her coordinates went from Sichuan to Beijing, and her supervision came to Japan with the currency, and now moves with the currency to Malta in Europe, where the pace of one to two years has basically been maintained, and her experience of a different job has been miraculous.
何一做过旅游卫视的主持人，主持着《美丽目的地》和《有多远走多远》两档节目。节目里，她攀登高山、野外露营、捕捉鳄鱼……挑战各种困难。在外人眼里，镜头下的何一光鲜亮丽、职业受人敬仰，但她自己却认为这份工作没有价值，她想要做的是去改变世界。
Who's been a tourist watcher, running The Beautiful Destinations and The Way Out? In the show, she climbs mountains, camps wild, traps crocodiles... challenging all sorts of difficulties. In the eyes of outsiders, what's bright under the camera and what's respected, but she thinks the job is worthless, and what she wants to do is change the world.
于是，在大多数人都不知道比特币是什么的时候，何一在2014年加入OKCoin，担任副总裁，全面负责OKCoin的品牌建设。
So, when most people did not know what Bitcoin was, why joined OKCoin in 2014 as vice president with overall responsibility for the creation of the OKCoin brand.
2014年11月，她担任天津卫视《非你莫属》节目BOSS团嘉宾，帮助OKCoin跻身同行业国内一线品牌。2015年4月，OKCoin交易平台亮相纽约时代广场，代表中国向世界宣传比特币。凭借着多年来在媒体圈积累的经验，何一多次带领团队在OKCoin出现公关危机的时候实现逆转。
In November 2014, she served as a guest in the Boss group of Tianjin’s watch show “Unyou” and helped OKCoin to become a front-line brand for the industry. In April 2015, the trading platform of the OKCoin opened up New York Times Square to promote Bitcoin on behalf of China.
如今，何一的微信签名是Binance首席客服，她于2017年8月宣布加盟币安，担任联合创始人和首席市场官，之后在极短时间内，币安迅速崛起为全球最大的数字货币交易所之一，市值一度达到143亿元，全球注册用户在今年1月就超过500万，业务范围遍及日本、美国、韩国、英国。
Today, when she announced in August 2017 that she would join the United States as a co-founder and chief market officer, she quickly emerged as one of the largest digital currency exchanges in the world, with a market value of $14.3 billion at one time, with more than 5 million registered users in January of this year, covering Japan, the United States, South Korea and the United Kingdom.
而更让何一背上神秘色彩的是在两段币圈经历之间，何一还曾在一下科技担任过副总裁，负责市场公关。2017年8月，何一本人发布长文《赶在30岁重新出发》，宣告离职一下科技，重新回到币圈。她表示，加入币安是一个非常慎重的决定，相信自己会将币安打造为一个真正世界级的交易平台。
She said that joining the currency was a very careful decision, believing that she would make it a truly world-class trading platform.
何一加盟币安的消息一经公布，币安自家的BNB和新上线的比原币（BTM）交易量暴增，交易量排名全球Top 10。此时，2017年7月刚刚成立的币安在何一的眼里还是一个宝宝。币安的CEO赵长鹏是一个在加拿大长大的技术男，对中国市场理解有限，他需要一个会做市场的人弥补短板，恰好赵长鹏是何一在OKCoin的老搭档。
As soon as the news came out, the BNB and the new-line BTM transactions had increased dramatically, ranking them as Top 10. At this point, the currency that had just been established in July 2017 was still a baby. The CEO was a skilled man growing up in Canada, with limited understanding of the Chinese market, and he needed a marketman to make up for the short cut, just as he was an old partner in OKCoin.
作为币圈最会做市场的人，何一在币安营销活动上用足了心思。2017年12月19日，币安针对TRX交易量举行了一系列的营销活动，奖品包括玛莎拉蒂和奔驰轿车。随后，波场币的交易活跃度与价格在短期内都迅速拉升。
On December 19, 2017, the currency held a series of marketing events targeting the volume of TRX transactions, which included prizes for Masharati and Mercedes sedans. Subsequently, the activity and prices of the market currency rose rapidly in the short term.
在何一加盟之后，币安崛起的速度惊人。2017年12月15日，它公布了自己上线第五个月的运营数据：全球交易量最佳排名TOP3，24小时交易量突破21亿美金，BNB市值环比增长100%。几天后，币安交易量更是冲到了全球第一的位置，交易额超过30亿美金。在用户量方面，2017年12月19日，币安宣布其用户数量超200万，其后不到一个月的时间，这个数字便跃升至500万。今年1月，赵长鹏在接受彭博社采访时还透露，币安近来每周新增数百万用户，仅在1月 10 日的一小时内，就有24万人注册，平台不得不关闭注册通道，以保证服务质量。
On December 15, 2017, it published its fifth-month operating data: the top ranking of global transactions was TOP3, with 24-hour transactions exceeding $2.1 billion, and BNB’s market-market ring grew by 100 per cent. A few days later, the currency’s volume hit the world’s first position, with transactions exceeding $3 billion. In terms of user numbers, on December 19, 2017, the currency announced that its number of users exceeded 2 million, and less than a month later, that figure jumped to 5 million. In January, Zhao Chang-peng, in an interview with the Bloomberg agency, also revealed that the currency’s recent addition of millions of users per week, 240,000 people registered in just one hour on January 10, and that the platform had to close its registration access to ensure quality of services.
币安迅速崛起的同时，其它同行们却在经历监管的暴风雨。2017年9月，央行等七部委定性ICO为非法融资，数字货币价格巨震，各大交易所也随之迎来了惶惶不安的日子， OKCoin、比特币中国、火币等交易所纷纷宣布停止国内交易业务。而早在国内的监管政策出台前，币安就已经从中国搬移至日本，并在日本、美国、韩国和号称交易量第一的英国打开了市场。币安一直强调其平台600万注册用户中只有3%是中国用户，之后又直接屏蔽了中国大陆用户IP地址访问。有分析称，在国内的交易所忙于退币与清退之际，仅提供虚拟币币交易，服务器设在国外，从而规避了监管的币安获得了快速发展的机会。有财经博主爆料称，币安每天的手续费收入超过了上交所与深交所的总和。
In September 2017, seven central banks and other ministries characterized the ICO as illegal financing, and the price of digital money stunned, leading to a tumultuous day for major exchanges, when the exchange of OKCoin, Bitcoin, China, and the Democratic Republic of the Congo announced the cessation of domestic transactions. Prior to the domestic regulatory policy, the currency moved from China to Japan, and opened markets in Japan, the United States, South Korea, and the United Kingdom, which claimed the highest volume of transactions.
面对监管，何一迅速通过个人微博发声，币安完全支持党和国家的监管政策与方针，同时自查自醒，对于所有还没上线的2个ICO项目进行清退，对已经上线交易的中国相关项目，和项目方根据指导细则处理。在回应外界质疑上，何一亲自下场。打开她的个人微博，内容不是怼人就是辟谣，言辞之烈与其柔弱的外表形成强烈反差。她回应称，币安自己没印钱，没炒作波场币，没提供场外交易，公司员工很富有却天天吃盒饭，另外，她还强调说，自己去日本不是跑路。
In the face of regulation, how quickly did Liam support the party and the country’s regulatory policies and guidelines through personal tweets, while at the same time checking herself out, retreating from all two of the ICO projects that were not yet on the line, dealing with Chinese related projects that were already on the line, and dealing with them in accordance with the guidelines? In response to questions from the outside world, how did she end up in person? Opening her personal tweets, which were either a rumour or a rumour, was a sharp contrast to her soft appearance. She responded that she had no money to print, no boar money, no out-of-the-box transactions, and that company employees were rich but daily eating lunch. She also stressed that she was not going to Japan.
对于嬗变的职业路径，何一解释说，这个世界永远比你想象中疯狂，比科幻片更科幻，精彩属于那些疯狂的人，而我只是其中一个。
How do you explain that the world is always crazier than you think, more sci-fi than science fiction, better for those crazy people, and I'm just one of them?
何一常常觉得自己无论在创业时，还是在管理中或多或少都带一些匪气，而这个匪气的来源可能是源于自己在大学执教的经历。后来，何一去旅游卫视做了外景主持人，如果说大学执教奠定了她最初的管理风格，那么主持人的经历，则大大成长了她的韧性。
How often do you feel that you bring some sort of snob at the time of starting a business, or more or less in management, and that this snob may be the result of your experience in teaching at the university? Later on, you go to the tourist guard as a hostess, and if the university teaches her initial style of management, the host's experience greatly increases her resilience.
光看何一精致的外表与打扮，你很难想象她曾经跋涉在近膝深的泥水里，在周围荒无人烟的深山中跋涉几十公里，在狂风暴雨、雷电交加的情况下露宿扎营，而这些她全都经历过，对于她来说，有些还是一生中最难忘的经历，其中最刻骨铭心的，则是青海的阿尼玛卿山。
It is hard for you to imagine that she was once in muddy water deep on her knees, walking dozens of kilometres in the wild mountains surrounding her, camping in stormy rain and thunderstorms, all of which she had experienced, some of the most memorable experiences of her life, the most engraved of which was Mount Animachi in the Qinghai.
那是她经历过的条件最为严酷的一次旅行，全程没水没电并且雪山上还有高原反应，一天要行走30公里。当行进到孤山之中，她与队员经历了一场堪称恐怖的暴雨。他们不得不在暴雨中冒险扎帐篷，浑身冰冷湿透极其疲惫不堪，帐篷外就是大自然让人惊骇的狂风暴雨，似乎轻易就能撕碎这顶帐篷。然而，当一夜大自然的肆虐过后，当第一缕阳光射入帐篷后，眼前的美景也是何一难以忘怀的经历。远处的雪山被阳光照成金色，而不远处像海洋一样的花海，在阳光映射下美的令人窒息。大自然展示了自己的威力过后，对坚强的人又极尽温柔；成倍的痛苦过后，便是成倍的美丽。
It was one of the harshest conditions she had experienced, with no water and no electricity and a mountain reaction of 30 kilometres a day. When she went into the mountains, she and her team went through a terrible storm. They had to risk setting up tents in heavy rain, with cold and humid weariness, out of which was the appalling storm of nature, which seemed to tear the tent apart. Yet, after one night of natural rage, when the first sun came into the tent, it was hard to forget what the beauty looked like. Snowhills were golden, not as much as the ocean, and suffocating under the sun. Nature showed its power, and was so gentle to the strong; and then twice as beautiful.
无论是管理者的霸气，还是抵抗困难的勇气，创业的两大品质，何一都开始初具雏形。
The two qualities of entrepreneurship, whether it is the hegemony of managers or the courage to resist hardship, are beginning to take shape.
注册有任何问题请添加 微信：MVIP619 拉你进入群
打开微信扫一扫
添加客服
进入交流群
发表评论