区块链技术若能解决具体问题,才算真正为某个行业赋能。区块链技术为何能在食品溯源领域落地?在落地过程中如何遵循食品行业的规律?近期,就上述问题《经济》记者分别采访了IBM大中华区IT经济学总监吴方,北京大学新一代信息技术研究院金融科技研究中心主任、智链万源(北京)数字科技有限公司(以下简称“智链万源”)CEO董宁,共同探讨区块链溯源技术的发展趋势。
Block chain technology can really be an enabler for a given industry if it solves specific problems. Why can block chain technology land in the field of food traceability? How can the food industry be followed in the process of landing? Recently, IBM Economics has interviewed IBM Director General of IT Economics, Wu Fong, Director of Financial Science and Technology Research at the New Generation of Information Technology Institute at Beijing University, and CEO Dong Ning of the Digital Science and Technology Ltd. (hereinafter referred to as “Manifest of Intelligence Chains”) to discuss trends in block chain traceability technology.
在国际上,IBM在区块链食品溯源上的探索已走在前列。
Internationally, IBM's exploration of the food traceability of the block chain is at the forefront.
历经18个月的测试,IBM Food Trust于2018年10月宣布正式商用。吴方指出,当今的信任来源于透明,而且只有当所有的参与者都负起责任才能保障食品安全。IBM Food Trust成员共同协作,证明区块链可以增强透明度并能有效推动食品可追溯性。最终还可以为参与者带来商业利益,也为消费者提供更好、更安全的产品。“因为一个好的区块链解决方案,无需改变世界,却可以让我们的生活更美好。”
After 18 months of testing, IBM Food Trust announced its official business in October 2018. The U side pointed out that today's trust is based on transparency and that food safety can only be guaranteed if all participants are accountable. IBM Food Trust members worked together to prove that block chains can enhance transparency and promote food traceability effectively. Ultimately, they can also bring commercial benefits to participants and better and safer products to consumers. “Because a good block chain solution does not have to change the world, it can make our lives better.”
食品安全事关每一个人。然而,中国特殊的国情也使食品溯源的路径与国外不同。董宁认为,这些差异体现在以下4个方面:
However, China’s special circumstances make the path of food traceability different from that of a foreign country. According to Dong Ning, these differences are reflected in the following four areas:
一是,中国食品供应链上的节点较多、供应链体系不具规模。比如,淘宝网、京东等电商平台要追溯上千个店家,而像联合利华、家乐福、沃尔玛等大平台的供应链体系较成规模,数据获取、信息上链更容易。二是,无论是食品还是药品,中国呈现出分散式经营的特点,供应商的数据源不同,也缺乏标准。三是,国内外所处的发展阶段不同,发达国家的食品药品监管追求优质优价的目标。中国仍是保障食品药品安全的监管职能。四是,目前中国尚未建立完善的食品召回机制,一旦食品源头出现问题,由于货物转手次数较多,不利于食品召回。
One is that China has more nodes in the food supply chain, and the supply chain system is not large. For example, there are thousands of electrical platforms, such as the Treasurenet and Kyoto, that go back to businesses, while the supply chain systems of major platforms, such as Unilever, Carrefour and Wal-Mart, are larger and have easier access to data and information. The second is that, whether food or medicine, China displays a decentralized business, with different sources of data from suppliers and a lack of standards.
由于中国企业特色是分散式经营,缺少标准化的数据及数据源具有多样性和不可控性,智链万源基于垂直领域的经验,完成了国内较大规模的区块链农产追溯案例——北大荒集团“善粮味道”品牌优质大米溯源项目。该项目与北大荒集团共同探索区块链技术在农产品溯源应用场景的落地,实现了端到端全生命周期数据上链,产品信息可追查,提高数据造假成本,保证了原产地真实性,提高了单品价值,解决了企业的实际问题。
Since Chinese enterprises are characterized by decentralized operations, the lack of standardized data and the diversity and uncontrollable nature of data sources, and based on experience in the vertical field, the multiplicity of sources of the intellectual chain has completed the country's larger case of the “good food taste” brand, a high-quality rice traceability project. The project, together with the North Waste Group, has explored the location of block chain technology in agricultural traceability applications, achieving a chain of end-to-end data over life-cycle data, tracking product information, raising the costs of data fabrication, guaranteeing the authenticity of origin, increasing the value of the monolith and solving the real problems of enterprises.
董宁表示,通过扫描每一袋北大荒米的唯一身份二维码,消费者可以看到诸如“时间戳”“地理戳”和“品质戳”三大类信息,分别包含这袋大米的收割时间、加工时间、耕种位置、地形部位、食味值等关键信息。
Tung Ning stated that by scanning the only two-dimensional code for each bag of boreal rice, consumers can see three categories of information, such as the “geographic pamphlet” and the “quality pamphlet”, which contain key information such as the harvest time of the bag, the processing time, the location of the crop, the terrain and the taste value.
基于人们对健康食品的刚性需求,智链万源在国内食品安全领域进行了一系列的探索。据董宁介绍,“智真链”SaaS产品平台有3个优势:一是,面向消费者的电商平台、行业龙头和中下企业、监管部门都有建立食品安全和流程管理平台的诉求,这也是SaaS平台的立足之本。
According to Dong Ning, the SaaS product platform has three advantages: consumer-oriented power-market platforms, industry leaders, and middle- and middle-level enterprises, and regulatory agencies have been called upon to set up food safety and process management platforms, which are also the building blocks of the SaaS platform.
二是,只有基于垂直领域的行业经验,才能做出“接地气”的平台产品。譬如,北大荒大米项目规模之大、数据之多、溯源流程之复杂,也验证了智链万源技术实力及区块链平台的安全性、扩展性。不仅如此,在医药、畜牧产品、水产品等领域有更多的项目落地实践,也正是因为这些垂直领域的行业经验和“接地气”才做出了符合市场需求的平台产品。
Second, it is only on the basis of industry experience in the vertical field that platform products can be produced. For example, the scale of the North waste rice project, the amount of data available, the complexity of the traceability process, and the security and expansion of the technological power of the intellectual chain and the block-chain platform.
三是,“智真链”从企业服务走向SaaS平台,带来了新功能和特点。比如,通过智链万源在溯源领域中北大荒等企业服务的经营和最佳实践,已经逐步形成基于区块链的产品溯源SaaS平台服务。平台具有简单易用、大数据分析、多视角、双向溯源、兼具供应链管理功能等特点。
Third, the intellectual truth chain moves from business services to the SaaS platform, bringing with it new functions and features. For example, the SaaS platform, which is based on block-chain-based products, has evolved through the operation and best practices of business services, such as the Northern Waste, in the field of traceability.
因此,智链万源以“提升食品品质保障食品安全”为使命,秉承“高效+透明”的设计理念,致力于建立基于物联网、云计算、区块链、大数据、人工智能等新型科技的协同、高效、透明的食品安全溯源SaaS平台。
Thus, with its mission to “enhance the quality of food to ensure food security”, the intellectual chain, in keeping with the design concept of “efficiency plus transparency”, is committed to creating a coordinated, efficient and transparent SaaS platform based on new technologies such as networking of goods, cloud computing, block chains, big data, artificial intelligence, etc.
“智链万源的智真链是符合中国市场的食品追溯平台,拥有很多中国溯源市场的经验和积累,同时在区块链技术上有着深厚的积淀,是技术赋能产业和监管的先行者,也是更接地气的中国版Food Trust。”吴方这样告诉记者。
“The Ji-jin chain is a food-retroactivity platform for the Chinese market, with many Chinese retroactive market experiences and accumulations, as well as deep technical deposits in the chain of blocks, pioneers in technology-enabling industries and regulation, and a better Chinese version of Food Trust.” This is what the U-China side told journalists.
除了在食品溯源领域的探索,智链万源的科技能力也拓展到其他行业,包括航运产业、物流业以及金融业。未来,企业与供应商、企业与企业,以及企业与政府等诸多关联主体可以实现将商业升级转化为公共服务的逻辑闭环。“智链在产业链商品溯源、产业金融、智慧城市和公共服务等应用场景有深入地研究和探索,通过自主研发的企业级区块链产品体系C4X,先后实现了区块链+溯源、区块链+供应链金融、区块链+新零售、区块链+智慧物流、区块链+航运等不同领域的项目落地。”董宁总结道。
In addition to exploring the field of food traceability, the technological and technological capabilities of the intellectual chain have expanded to other industries, including shipping, logistics, and finance. In the future, firms and suppliers, businesses and businesses, as well as companies and governments, can achieve the logical isolation of business upgrading into public services. “The intellectual chain has been thoroughly studied and explored in applications such as commodity traceability in the industrial chain, industrial finance, smart cities, and public services.
区块链技术若能解决具体问题,才算真正为某个行业赋能。区块链技术为何能在食品溯源领域落地?在落地过程中如何遵循食品行业的规律?近期,就上述问题《经济》记者分别采访了IBM大中华区IT经济学总监吴方,北京大学新一代信息技术研究院金融科技研究中心主任、智链万源(北京)数字科技有限公司(以下简称“智链万源”)CEO董宁,共同探讨区块链溯源技术的发展趋势。
Block chain technology can really be an enabler for a given industry if it solves specific problems. Why can block chain technology land in the field of food traceability? How can the food industry be followed in the process of landing? Recently, IBM Economics has interviewed IBM Director General of IT Economics, Wu Fong, Director of Financial Science and Technology Research at the New Generation of Information Technology Institute at Beijing University, and CEO Dong Ning of the Digital Science and Technology Ltd. (hereinafter referred to as “Manifest of Intelligence Chains”) to discuss trends in block chain traceability technology.
在国际上,IBM在区块链食品溯源上的探索已走在前列。
Internationally, IBM's exploration of the food traceability of the block chain is at the forefront.
历经18个月的测试,IBM Food Trust于2018年10月宣布正式商用。吴方指出,当今的信任来源于透明,而且只有当所有的参与者都负起责任才能保障食品安全。IBM Food Trust成员共同协作,证明区块链可以增强透明度并能有效推动食品可追溯性。最终还可以为参与者带来商业利益,也为消费者提供更好、更安全的产品。“因为一个好的区块链解决方案,无需改变世界,却可以让我们的生活更美好。”
After 18 months of testing, IBM Food Trust announced its official business in October 2018. The U side pointed out that today's trust is based on transparency and that food safety can only be guaranteed if all participants are accountable. IBM Food Trust members worked together to prove that block chains can enhance transparency and promote food traceability effectively. Ultimately, they can also bring commercial benefits to participants and better and safer products to consumers. “Because a good block chain solution does not have to change the world, it can make our lives better.”
食品安全事关每一个人。然而,中国特殊的国情也使食品溯源的路径与国外不同。董宁认为,这些差异体现在以下4个方面:
However, China’s special circumstances make the path of food traceability different from that of a foreign country. According to Dong Ning, these differences are reflected in the following four areas:
一是,中国食品供应链上的节点较多、供应链体系不具规模。比如,淘宝网、京东等电商平台要追溯上千个店家,而像联合利华、家乐福、沃尔玛等大平台的供应链体系较成规模,数据获取、信息上链更容易。二是,无论是食品还是药品,中国呈现出分散式经营的特点,供应商的数据源不同,也缺乏标准。三是,国内外所处的发展阶段不同,发达国家的食品药品监管追求优质优价的目标。中国仍是保障食品药品安全的监管职能。四是,目前中国尚未建立完善的食品召回机制,一旦食品源头出现问题,由于货物转手次数较多,不利于食品召回。
One is that China has more nodes in the food supply chain, and the supply chain system is not large. For example, there are thousands of electrical platforms, such as the Treasurenet and Kyoto, that go back to businesses, while the supply chain systems of major platforms, such as Unilever, Carrefour and Wal-Mart, are larger and have easier access to data and information. The second is that, whether food or medicine, China displays a decentralized business, with different sources of data from suppliers and a lack of standards.
由于中国企业特色是分散式经营,缺少标准化的数据及数据源具有多样性和不可控性,智链万源基于垂直领域的经验,完成了国内较大规模的区块链农产追溯案例——北大荒集团“善粮味道”品牌优质大米溯源项目。该项目与北大荒集团共同探索区块链技术在农产品溯源应用场景的落地,实现了端到端全生命周期数据上链,产品信息可追查,提高数据造假成本,保证了原产地真实性,提高了单品价值,解决了企业的实际问题。
Since Chinese enterprises are characterized by decentralized operations, the lack of standardized data and the diversity and uncontrollable nature of data sources, and based on experience in the vertical field, the multiplicity of sources of the intellectual chain has completed the country's larger case of the “good food taste” brand, a high-quality rice traceability project. The project, together with the North Waste Group, has explored the location of block chain technology in agricultural traceability applications, achieving a chain of end-to-end data over life-cycle data, tracking product information, raising the costs of data fabrication, guaranteeing the authenticity of origin, increasing the value of the monolith and solving the real problems of enterprises.
董宁表示,通过扫描每一袋北大荒米的唯一身份二维码,消费者可以看到诸如“时间戳”“地理戳”和“品质戳”三大类信息,分别包含这袋大米的收割时间、加工时间、耕种位置、地形部位、食味值等关键信息。
Tung Ning stated that by scanning the only two-dimensional code for each bag of boreal rice, consumers can see three categories of information, such as the “geographic pamphlet” and the “quality pamphlet”, which contain key information such as the harvest time of the bag, the processing time, the location of the crop, the terrain and the taste value.
基于人们对健康食品的刚性需求,智链万源在国内食品安全领域进行了一系列的探索。据董宁介绍,“智真链”SaaS产品平台有3个优势:一是,面向消费者的电商平台、行业龙头和中下企业、监管部门都有建立食品安全和流程管理平台的诉求,这也是SaaS平台的立足之本。
According to Dong Ning, the SaaS product platform has three advantages: consumer-oriented power-market platforms, industry leaders, and middle- and middle-level enterprises, and regulatory agencies have been called upon to set up food safety and process management platforms, which are also the building blocks of the SaaS platform.
二是,只有基于垂直领域的行业经验,才能做出“接地气”的平台产品。譬如,北大荒大米项目规模之大、数据之多、溯源流程之复杂,也验证了智链万源技术实力及区块链平台的安全性、扩展性。不仅如此,在医药、畜牧产品、水产品等领域有更多的项目落地实践,也正是因为这些垂直领域的行业经验和“接地气”才做出了符合市场需求的平台产品。
Second, it is only on the basis of industry experience in the vertical field that platform products can be produced. For example, the scale of the North waste rice project, the amount of data available, the complexity of the traceability process, and the security and expansion of the technological power of the intellectual chain and the block-chain platform.
三是,“智真链”从企业服务走向SaaS平台,带来了新功能和特点。比如,通过智链万源在溯源领域中北大荒等企业服务的经营和最佳实践,已经逐步形成基于区块链的产品溯源SaaS平台服务。平台具有简单易用、大数据分析、多视角、双向溯源、兼具供应链管理功能等特点。
Third, the intellectual truth chain moves from business services to the SaaS platform, bringing with it new functions and features. For example, the SaaS platform, which is based on block-chain-based products, has evolved through the operation and best practices of business services, such as the Northern Waste, in the field of traceability.
因此,智链万源以“提升食品品质保障食品安全”为使命,秉承“高效+透明”的设计理念,致力于建立基于物联网、云计算、区块链、大数据、人工智能等新型科技的协同、高效、透明的食品安全溯源SaaS平台。
Thus, with its mission to “enhance the quality of food to ensure food security”, the intellectual chain, in keeping with the design concept of “efficiency plus transparency”, is committed to creating a coordinated, efficient and transparent SaaS platform based on new technologies such as networking of goods, cloud computing, block chains, big data, artificial intelligence, etc.
“智链万源的智真链是符合中国市场的食品追溯平台,拥有很多中国溯源市场的经验和积累,同时在区块链技术上有着深厚的积淀,是技术赋能产业和监管的先行者,也是更接地气的中国版Food Trust。”吴方这样告诉记者。
“The Ji-jin chain is a food-retroactivity platform for the Chinese market, with many Chinese retroactive market experiences and accumulations, as well as deep technical deposits in the chain of blocks, pioneers in technology-enabling industries and regulation, and a better Chinese version of Food Trust.” This is what the U-China side told journalists.
除了在食品溯源领域的探索,智链万源的科技能力也拓展到其他行业,包括航运产业、物流业以及金融业。未来,企业与供应商、企业与企业,以及企业与政府等诸多关联主体可以实现将商业升级转化为公共服务的逻辑闭环。“智链在产业链商品溯源、产业金融、智慧城市和公共服务等应用场景有深入地研究和探索,通过自主研发的企业级区块链产品体系C4X,先后实现了区块链+溯源、区块链+供应链金融、区块链+新零售、区块链+智慧物流、区块链+航运等不同领域的项目落地。”董宁总结道。
In addition to exploring the field of food traceability, the technological and technological capabilities of the intellectual chain have expanded to other industries, including shipping, logistics, and finance. In the future, firms and suppliers, businesses and businesses, as well as companies and governments, can achieve the logical isolation of business upgrading into public services. “The intellectual chain has been thoroughly studied and explored in applications such as commodity traceability in the industrial chain, industrial finance, smart cities, and public services.
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