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摘要
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兵马未动，粮草先行，区块链带来的不仅仅是技术上的开疆辟土，更是传统互联网的先知先觉。百度在区块链的布局与上期我们提到的腾讯相比，虽然同样在金融领域浓墨重彩，然而在实际场景应用中，却比腾讯更让人为之一亮。本期随着小奇的目光来看看，为什么和腾讯相比，百度的区块链布局更值得我们研究！
It's not just a technical opening, but also a traditional Internet prophetic premonition that the chain of blocks does not move, but it's a much bigger picture than the one we mentioned last time, but it's a much brighter way to use it on the ground. As you look at it, why is it more worthwhile to look at it than it is?
让我们把目光回到4月13日
Let's look back to April 13th.
多家媒体都报道了一则新闻：《李彦宏“下血本”做区块链，意在分享“链”红利》
There's a news story in various media: "Li Ying Hong's "Down Blood Book" is a block chain intended to share the "chain" dividend."
文中盘点了百度在区块链上的业务布局，最新产品是基于区块链技术的原创图片服务平台“图腾”。
An inventory of the 100-degree business layout of the block chain was carried out, and the latest product was the original photo service platform “Totem”, based on block chain technology.
该报道小奇曾作为资料收集认真的研读一番，其中心表述的是：
The story, which was carefully studied as a collection of information, centred on the following:
“从去年来看，与其他巨头相比，百度似乎有点力不从心，在区块链布局上显然已经落后。不过，在这个战略转型的关键期，从今年布局来看，百度似乎有迎头赶上的趋势。”
“From last year's perspective, 100 degrees seem to be a little out of hand compared to other giants, apparently lagging behind in the layout of the block chain. However, in this crucial period of strategic transformation, 100 degrees seem to be catching up this year's layout.”
为什么这么说?
Why do you say that?
此前巨头们对于区块链态度均是谨慎而低调地布局，做了却不怎么说。事实上BAT对区块链技术的布局，都是从2015年就开始的。
Before, the giants were careful and low-key about the block chain, but did nothing. In fact, BAT's layout of block chain technology started in 2015.
15年的夏天，百度区块链技术研发团队正式宣告成立
In the summer of 15 years, the 100-degree block chain technology research and development team was officially inaugurated.
这一年，是百度成立的十周年，其网络营销收入达640.37亿元，占全部收入的96.92%。Web时代谁有流量，谁就是大爷，两年前的百度还是独孤求败，转到移动互联网时代，就成了无爪的凤凰，缺少像腾讯社交和阿里电商这样的应用场景，AI和区块链成为唯技术至上的百度最后救命稻草。
This year marks the tenth anniversary of the 100th anniversary, with Internet marketing revenues amounting to 64,037 million yuan, or 96.92% of the total income. Whoever in the Web era had a flow, he was the Grand Master. Two years ago, the 100-year-old were desperate to lose, moving to the mobile Internet age, becoming a phoenix without claws, lacking applications such as social networking and Ali's electric traders, and AI and the block chain became the technology-only last resort rice straw.
金融是区块链落地的重点场景
Finance is the highlight of the chain of blocks
还记得区块链宠物狗“莱茨狗”吗？当时确实火了起来（小奇当时也是养了几只的银），事实上这个产品只是被百度金融用来展示其公有链技术实力的一个营销，而不是一个真正意义上的业务。
Do you remember that the block chain dog, the Leeds Dog, was really on fire at the time (Girl also had a few silver) and that the product was in fact just a marketing exercise that 100-degree finance used to demonstrate the power of its public chain technology rather than a business in the real sense of the word?
（原百度金融，现更名为“度小满金融”）
(former 100-degree finance, now known as “Smart finance”)
我们来看一下百度这两年在区块链上都有哪些举动：
Let's see what we've been doing on the block chain for the last two years: .
2017年5月16日，百度联合发布首单区块链技术支持ABS项目
On 16 May 2017, the 100-degree joint launch of the first single block chain technical support project ABS
百度金融与佰仟租赁、华能信托等在内的合作方联合发行国内首单区块链技术支持的ABS项目，这个ABS已经得到上交所批复，发行总规模4亿元。
ABS, the first single block chain technical support project in the country, has been issued jointly by 100-degree finance and singing leasing, the China Energy Trust, etc., and has been approved for release for a total of 400 million yuan.
2017年7月21日，百度金融推出区块链开放平台“BaaS”
On 21 July 2017, the 100-degree financial launch of the open block chain platform “BaaS”
百度金融推出的区块链开放平台“BaaS”，目前已经支撑了超过500亿元资产的真实性问题。
The 100-degree financial launch of the block chain open platform “BaaS”, which now supports the real issue of more than $50 billion in assets.
2017年9月19日，首单基于区块链技术的交易所ABS
19 September 2017, first single block chain technology-based exchange ABS
“百度-长安新生-天风2017年第一期资产支持专项计划”在上海证券交易所发行，这是我国首单基于区块链技术的交易所ABS。
The First Special Plan for Asset Support in 2017 was launched on the Shanghai Stock Exchange, the first of its kind to be based on block chain technology.
2017年10月17日，加入Hyperledger（超级账本）
Join Hyperledger (superbook) , 17 October 2017
百度金融正式加入Hyperledger（超级账本），成为其核心董事会成员，超级账本是Linux基金会于2015年发起的推进区块链数字技术和交易验证的开源项目，其中成员包括：荷兰银行（ABN AMRO）、埃森哲（Accenture）等利益体，目的是从技术层面推动区块链。
Centurion Finance formally joined Hyperledger (superbook) as a member of its core Board of Directors, which is an open-source project launched by the Linux Foundation in 2015 to promote block chain digital technology and transaction validation, with members including such interests as the Bank of the Netherlands (ABN AMRO) and Accenture, with the aim of promoting block chains at the technical level.
2018年年初，成立百度区块链实验室
The 100-degree chain laboratory was established at the beginning of 2018
百度推出的区块链开放平台“BaaS”，能依据企业实际业务场景，对区块链各项目属性、模块和机制进行定制及灵活配置。
The 100-degree block chain open platform, “BaaS”, can customize and flexibly configure the project attributes, modules and mechanisms of the block chain based on the actual business landscape of the enterprise.
2018年2月，推出区块链游戏“莱茨狗”
February 2018, section chain game "Leats Dog"
“莱茨狗”是区块链技术在游戏应用领域的一次大胆尝试。区块链技术的应用可保证“莱茨狗”的唯一性，并对大数据进行确权，使得每一只数字宠物“莱茨狗”都不可复制，每一只都有独一无二的基因。
The Leats Dog is a bold attempt by block-chain technology in the field of game applications. The use of block-chain technology ensures the uniqueness of the Leats Dog and the right to confirm big data so that each digital pet, the Leats Dog, cannot be duplicated and each has a unique gene.
2018年4月，上线区块链原创图片服务平台——图腾
April 2018, Top Line Block Chain Original Picture Service Platform - Totem
建立基于区块链技术的版权登记系统、人工智能视觉检索系统和版权图片检索系统，发挥百度技术生产力，赋能原创作品版权登记、监控与维权。
The establishment of a copyright registration system based on block chain technology, an artificial intelligence visual search system and a copyright photo retrieval system, which provides 100 per cent technological productivity and empowers original creative copyright registration, monitoring and protection.
2018年5月底，百度百科上链
End of May 2018, 100-degree encyclopedia chain
百度百科上线区块链新功能，可实现将词条版本信息签名储存在“区块链”上，保障词条修改历史不可被篡改，且词条编辑信息可查证。
The new function of the 100-degree upper block chain allows for the storage of word version information signatures on the “block chain”, which guarantees that the history of word modification cannot be tampered with and that word edit information can be verified.
2018年6月，百度“超级链”发布
, June 2018, 100 degrees of “superchain” released
百度的新一代区块链网络操作系统“超级链”，具有兼容比特币和以太坊的开发者生态、可插拔共识机制、单链10万并发以及场景化落地的开放生态等特点。
The 100-degree new-generation block-chain network operating system, the “superchain”, features compatible with the developers' ecology of Bitcoin and Ether, the plug-in consensus mechanism, 100,000 parallel development of single chains and the open ecology of the landscape.
2018年6月，百度区块链原生产品“度宇宙”正式上线
In June 2018, the 100-degree chain of raw products of the "Death Universe" was officially launched
这是百度第一款完全基于区块链构架的区块链原生产品，立志于打造真正的数字社会，成为数字公民概念的布道者和实践者。
This is the original product of the block chain, which is based exclusively on the structure of the block chain, and is committed to building a real digital society as a preacher and practitioner of the concept of digital citizenship.
百度最具优势的人工智能技术，与区块链也有很多结合点
the best artificial intelligence technology of 100 degrees, and there's a lot of connection to the block chain
区块链可以实现数据的记录共享交换，给AI提供数据基础；反过来，区块链的重要能力智能合约和分布式存储，也可以用AI来不断训练，进而提高合约和存储效率。百度金融已在分别应用人工智能和区块链，未来将金融+区块链+AI结合是水到渠成。
Block chains allow data-sharing for record-sharing and provide AI with a data base; in turn, the critical capability contracts and distributional storage of block chains can be continuously trained by AI, thereby improving contract and storage efficiency. 100% of finance already uses artificial intelligence and block chains, respectively, and future combinations of financial plus block links with AI are water-to-water.
从企业负责人的态度也能看到，百度对区块链的重视。李彦宏对区块链的态度是：
The attitude of the head of the business can also be seen in the 100-degree focus on the block chain.
“它处于发展早期，但有可能是改变互联网的的重大技术创新，传统互联网make a copy是没有成本的，区块链让虚拟物品真正变得唯一，这样的互联网和以前的会非常不一样。”
“It is in the early stages of development, but it may be a major technological innovation to change the Internet. The traditional Internet makes a copy is cost-free, the block chain makes virtual objects truly unique, and the Internet is very different from what it used to be.”
这种认知在百度体系内正在得到共识，去年百度高级副总裁朱光在公布的百度金融的技术布局上，就已将区块链列为与AI并列的科技能力之一，百度副总裁张旭阳在去年也曾明确表态：人工智能、大数据、区块链会成为场景革命之后新的金融科技革命2.0的核心技术。而从布局时间和深度来看，百度在区块链上都走得很快。
This recognition is gaining consensus within the 100-degree system, where 100-degree senior vice-president Zhu Guang, last year, listed the block chain as one of the technology capabilities alongside AI in the published 100-degree technical layout, and where 100-degree vice-president Zhang Xuyang made clear in the past year that artificial intelligence, big data, and block chains will become the core technology of the new financial technology revolution 2.0 in the wake of the landscape revolution. And, in terms of layout time and depth, 100-degrees are fast on the chain.
百度下一步未来？——云计算+区块链
100 degrees for the next future? - Cloud computing + block chain
随着云计算在企业级市场的大规模展开，云市场的需求层次也变得更加丰富。AI、量子计算、区块链等新兴技术使高附加值的智能云服务成为可能。所以，百度云发布了云计算+区块链解决方案，将融合百度区块链实验室的最新技术，是专门面向金融、物流、物联网等企业级市场的解决方案。
As cloud computing unfolds on a large scale at the enterprise level, the level of demand in cloud markets becomes richer. Emerging technologies such as AI, quantum computing, and block chains make it possible to provide high-value-added smart cloud services.
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百度云区块链解决方案是云原生的区块链赋能中心，由区块链技术栈，区块链产品体系和丰富的区块链落地实践构成。其中，区块链技术栈与百度云端能力完全兼容，覆盖网络、计算、存储和PaaS云等，支持私有部署，公有云多场景及SLA保障。
The solution to the 100-degree cloud block chain is the Numerical Block Chain Enabling Centre, which consists of a block chain technical stack, a block chain product system, and rich block chain landing practices. The block chain technical stack is fully compatible with the 100-degree cloud-end capability, covering networks, computing, storage, PaaS clouds, etc., supporting private deployments, public cloudy scenes and SLA safeguards.
具体来看，在平台层面，百度云区块链平台主要有四大特点，一是采用容器化+函数化的先进云开发模式;二是一键部署，云端托管支持图形化和API操作;三是提供插拔式可定制的区块链场景参数;四是拥有多链网状立体架构、跨链交互、超级节点、高并发交易框架等场景适配核心技术能力。百度云区块链平台支持多种开源框架的兼容能力，同时保障了高性能的稳定表现。凭借上述全面的技术产品布局，以及百度自研的智能合约和 Dapp 的模板服务，百度云区块链平台则荣获2018全球数字峰会区块链平台技术创新奖。
Specifically, at the platform level, the 100-degree cloud block chain platform has four main features: an advanced cloud development model with containerization plus functionality; a one-key deployment, with cloud hosting supporting graphicization and API operations; a single-key deployment, with a customized block chain scenario parameter; and a scenario with multi-chain grid architecture, cross-chain interaction, supernode, high-sum trading framework. The 100-degree cloud block chain platform supports the compatibility of multiple open-source frameworks while safeguarding high performance. With the above-mentioned comprehensive technology product layout, and a 100-degree, self-researched smart contract and Dapp template service, the 100-channel grid platform has won the 2018 Global Digital Summit Platform for Technological Innovation.
在商业化落地实践方面，百度云区块链解决方案在金融云、物联网、游戏、版权、溯源、存证等多领域拥有最佳实践和落地案例。
In terms of commercial landing practices, 100-degree cloud block chain solutions have best practices and landing cases in a variety of areas, such as financial clouds, object networking, games, copyrights, traceability, documentation, etc.
瞄准市场需求 百度云区块链落地金融、物流等行业
Aims at market demand 100% of the industry of finance, logistics, etc.
百度云区块链解决方案针对企业级用户的不同需求推出差异化的区块链产品形态，既包括区块链公有云(BaaS环境、模板服务、云市场等)，也包括区块链私有云及区块链节点解决方案。目前，百度云区块链解决方案已经成功部署于金融、物流、代理商等领域，为多家银行、互金、物流、游戏等多家企业提供区块链技术服务。
The 100-degree block-chain solution provides a differentiated pattern of block-chain products tailored to the different needs of business-level users, ranging from public clouds in the block-chain (BaaS environment, template services, cloud markets, etc.) to private cloud and block-chain node solutions in the block-chain. Currently, the 100-degree block-chain solution has been successfully deployed in the areas of finance, logistics, agents, and the provision of block-chain technical services to a number of businesses, including banks, mutual gold, logistics, games, etc.
以金融行业为例，存在很多需要多方参与共同维护的催收系统，如信用卡催收、零售信贷催收等等，存在信息透明度不高、平台地域分散、无有效激励体系、招标合同流程繁琐、结算周期长等问题。在与金融机构的合作中，通过私有化部署了百度云区块链平台，将催收分包任务上链，实现了全流程的信息共享、真实和透明，借助链上合规通证体系，为第三方合作伙伴构建了一套以贡献度为准的激励体系，同时规避了以往招投标、结款等繁琐流程，大大提升了催收效率和平台信任度。
In the financial sector, for example, there are a number of collection systems that require multiple participation, such as credit card calls, retail credit calls, and so on, as well as information transparency, geographical dispersion of platforms, lack of effective incentive systems, cumbersome bidding contract processes, and long settlement cycles. In cooperation with financial institutions, the deployment of 100-degree cloud block-link platforms through privatization has resulted in a chain-up of subcontracting, process-wide information-sharing, authenticity and transparency, a system of incentives based on contributions for third-party partners through a chain-of-chain compliance pass system, while circumventing the cumbersome processes of previous solicitations, closings, etc., and significantly increasing the efficiency of collection and the level of trust in the platform.
另外，该套系统也是AI+区块链的很好实践，通过对接百度提供金融大脑技术，将用户画像和机构数据进行分析和建模，寻找到了一套最合理的定价和激励标准，为金融机构大大提升了效益产出。
In addition, the system is a good practice in the AI+ block chain, providing financial brain technology on a 100-degree basis, analysing and modelling user portraits and institutional data, finding the most reasonable set of pricing and incentive standards, and significantly increasing efficiency output for financial institutions.
另外百度云在物流行业也有深度布局，以危化品的运输为例，此行业对从业人员专业要求度较高，也存在资源信息不明确、丢货引发货物污染，经销商链条信息不透明，居高不下的空载率也在无形中添加了企业的成本负担。在物流公司的合作中，通过接入百度云区块链平台，可以回溯货物运输链条的每一个环节，诸如危化品卡车行驶轨迹、货运司机不当操作、公证机构的车证机制及数字签名、交通厅监管信息等等，从而做到资源运输全程的监管可控，同时，基于线路和数据的货运调度优化，也可以提高企业运营效率和员工收入。
In the logistics industry, there is also a deep layout of the 100-degree cloud, for example, the transport of dangerous chemicals, the industry’s high professional requirements for practitioners, the lack of clear resource information, the contamination of goods by lost goods, the opacity of chain information by distributors, and the invisibility of high airborne rates add to the cost burden on businesses. In the context of logistics companies’ cooperation, it is possible to trace back every link in the transport chain, such as dangerous truck tracks, improper handling of cargo drivers, notarized agency vehicle certification mechanisms and digital signatures, traffic office regulatory information, etc., in order to make the entire process of transportation of resources manageable, while optimizing the movement of cargo based on lines and data, and improving the efficiency of business operations and employee income.
事实上，除冷链危化品物流外，百度云区块链解决方案也已形成金融催收、资产证券化、食品/药品质量溯源等丰富的区块链创新业务实践，并积极推动区块链云生态建设。未来，区块链和端计算将构成下一代云端的基础架构，百度云区块链解决方案的亮相，无疑将助力百度云在未来云市场的激烈角逐中拔得头筹。
In fact, in addition to the cold chain’s dangerous material logistics, the 100-degree block-chain solution has evolved into a rich chain of innovative business practices, such as financial recovery, securitization of assets, and traceability of food/pharmaceutical quality, and has actively promoted block-chain ecological development. In the future, the block-chain and end-calculation will form the foundation of the next generation of clouds, and the brightness of the 100-degree block-chain solution will undoubtedly help the 100-degree cloud out of the heated corner of the future cloud market.
深度内容结束↑
End of depth
小奇有话说
Kiki has something to say.
如果说陆奇的离职值300亿，那发布于3月份的“莱茨狗”则极可能成为百度1000亿市值的新支撑位。无他，错过移动互联网的百度，需要在AI和区块链上压下重筹码。“莱茨狗”仅仅是百度区块链技术的亮肌肉之举，但百度在公链技术方面的实力却不可小觑。百度结合平行链、侧链和跨链，研发出自己的公链设施，超级链。超级链在内部开源，完成了百度知道、百度百科、百度云等产品的上链。
Without him, missing 100 degrees of mobile Internet will require heavy leverage on the AI and block chains. The Leats Dogs are merely the bright muscles of 100-degree chain technology, but 100-degree power in public chain technology is not insignificant. 100-degree combinations of parallel chains, side chains and cross-chains develop their own public chain facilities, superlinks. Superlinks open inside and complete the upper chain of 100-degree known, 100-degree, 100-degree cloud products.
前有一线阵营AT的鞭策，后有TMDJ的围追堵截，百度想要实现弯道超车，除了捋清内在的关系外，更重要的是要为常人所不能为，另辟蹊径。“2018年百度的技术研究，摆在第一的就是区块链。我对区块链技术长期看好，它的特性带来很多好处。”告别了百度的陆奇也选择了拥抱区块链。
A front-line AT-guide, followed by a TMDJ round-up, would like to make a detour and, above and beyond the inherent relationships, would be more important if the normal people could not do it. “Technology studies in 2018, first of all, would be a block chain. I have a long-term view of block chain technology, and its characteristics offer a lot of benefits.
但不得不承认的是，场景资源的匮乏使得百度的落地环节大大受阻，在资本方和外界的压力下，18年留给百度的时间着实不多了。
It has to be acknowledged, however, that the lack of resources for the scene greatly hampers the 100-degree landings and that, under pressure from the capital side and the outside world, the 18-year period is running out of time.
穷则变，变则通，通则久。
Poverty has changed, it has changed, and it has changed for a long time.
泡沫汇聚的当下，没人能预测下一个时代的节奏。
No one can predict the rhythm of the next era at a time when bubbles gather.
但对当下的互联网巨头而言，自我革命的意义远胜于被时代抛弃。
But for the current Internet giant, self-revolution is much more important than being abandoned by the times.
*投资有风险，传奇区块链不提供任何投资建议。
* Investments are risky and the legendary block chain does not offer any investment advice.
*文章为作者独立观点，不代表传奇区块链立场
* The article is an independent opinion of the author and does not represent the legendary block chain position
*文章信息来自维基百科、企业财报、工商注册信息、国内外媒体、企业官网等公开信息源
:: Articles based on publicly available sources such as Wikipedia, corporate finance reports, business register information, domestic and foreign media, business officials'networks, etc.
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