Web3是什么?这个名字是一种方便的简称，代表重新布局网络连接方式的项目，用区块链改变信息存储、分享及拥有方式。基于区块链的网络，理论上可以消除信息控制、赚钱乃至网络及企业运营方面的垄断。支持者提出，Web3能创造新的经济、新的产品种类和新的在线服务，让网络重回民主，定义下一个互联网时代。但果真如此吗?
Web3 What? The name is a convenient acronym, representing a project to reconfigure the way the network is connected, and to change the way information is stored, shared and owned using block chains. A network based on block chains can theoretically eliminate monopoly over information control, money-making, and even networks and business operations. Supporters suggest that Web3 can create a new economy, new types of products and new online services, bring the network back to democracy, define the next Internet era. But is that true?
似乎人人都在期待着Web3革命的发生。
It seems everyone is looking forward to the Web3 revolution.
在Web3的概念里，未来每位用户都将是参与经营互联网环境的缔造者，而不是现在作为平台产生流量赚取广告费的工具人。Web3有着利于互联网”消除权威“的重要特征，甚至有种说法是Web3将是一场公众对抗巨头的全面胜利。
In the concept of Web3, every user in the future will be the creator of the Internet environment, rather than the current tool for generating advertising fees as a platform for generating traffic. Web3 has an important feature that benefits the Internet from “de-authorization” – even the argument that Web3 will be a complete victory for the public against the giants.
然而随着互联网巨头涌入Web3赛道，新的问题已经出现，Web3究竟能发展成什么样子?是否又是一场巨头的游戏?
However, with the Internet giants pouring into the Web3 track, new questions have emerged, and what could Web3 be like? Is it another giant game?
海外的激烈竞争
The fierce competition abroad.
2022，Web3正在成为美国互联网大厂“拼杀”的新领域。
2022, Web3 is emerging as a new area of “smuggling” by major Internet companies in the United States.
在去年美国决策层达成“必须确保Web 3.0革命发生在美国”的共识后，美国互联网大厂更是大张旗鼓的向Web3进发。
After last year’s consensus on “the need to ensure that the Web 3.0 revolution takes place in the United States” at the decision-making level in the United States, the big Internet plant in the United States has gone a long way towards Web3.
互联网巨头谷歌已经赤裸的展现出其对Web3的热情和决心。
The Internet giant Google has shown its enthusiasm and determination for Web3 naked.
今年5月7日，谷歌云副总裁Amit Zavery在一封邮件中告诉员工，Web3市场已经显示出巨大的潜力，许多客户要求我们增加对Web3和加密货币相关技术的支持。
On 7 May this year, Google Cloud Vice-President Amit Zavery told his staff in an e-mail that the Web3 market had shown great potential and that many clients had asked us to increase our support for Web3 and encrypted currency-related technologies.
因此，在造价30亿美金的总部大楼里，谷歌正式成立了其第一个Web3部门，将为区块链开发人员提供后端服务，把目光瞄向了Web3世界的基础设施。
Thus, in the $3 billion headquarters building, Google officially established its first Web3 department, which will provide back-end services to block chain developers, looking at the infrastructure of the Web3 world.
谷歌云把Web3热潮比作10-15年前开源和互联网的兴起，在其官方博客中称：“区块链和数字资产正在改变世界存储和传递信息以及价值的方式。”
Google Cloud compares the Web3 heat wave to the rise of open sources and the Internet 10-15 years ago, stating in its official blog that “block chains and digital assets are changing the way the world stores and transmits information and value”.
在云服务商领域，谷歌并不是第一个宣布进入Web3的互联网巨头，亚马逊的AWS、微软的 Azure早先一步，目前已经能够从Web3中获利。据虎嗅此前报道，有知情人士透露一家头部加密交易所每个月需要给亚马逊支付几百万美元，Binance更是天价，一年能给亚马逊带来近1亿美元的收入。
In the area of cloud service providers, Google is not the first Internet giant to announce access to Web3, and Amazon's AWS, Microsoft Azure, has been able to profit from Web3. It has been reported previously that informed sources have revealed that a head encryption exchange pays several million dollars a month for Amazons, and Binance is a daily price that can generate nearly $100 million a year for Amazons.
社交领域上，推特和Meta两大社交平台更是展开了激烈的竞争。
In the social sphere, the two main social platforms, Twitter and Meta, competed fiercely.
推特从创立之初就保有去中心化的基因。作为推特创始人之一的Jack Dorsey杰克·多西，是Web3的忠实拥护者。在其任职推特的最后两年里推出来一系列利好Web3和加密货币的措施。
Jack Dorsey Jack Dossy, one of the founders of Twitter, was a dedicated supporter of Web3. The last two years of his tenure introduced a series of measures to benefit Web3 and encrypt currency.
现有社交平台掌控叙述，致使用户毫无权力，几乎沦为电子领域的奴隶。就像 Chris Dixon 所说，尽管平台大获成功，但是它与网络用户的关系从正和转为零和，从吸引转为榨取。同时，用户放弃平台比平台放弃用户的成本要高得多——这就是一种危险的不对等。
As Chris Dixon said, despite its great success, its relationship with network users has shifted from positive to zero, from attraction to extraction. At the same time, it is much more costly for users to abandon the platform than for them – and that is a dangerous disparity.
简单来说，什么是Web3?
In short, what's Web3?
把它拆解开，我们可以得到「Web3」和「社交」。我们用 Web3 这一流行用语描述与区块链相关或建立在区块链上的新一代应用。Web3 的主要特征就是去中心化和开源。但现今，很多声称自己是 Web3 的应用缺少这一特性。
Break it apart and we can get "Web3" and "socialization." We use the popular word Web3 to describe a new generation of applications associated with or built on the block chain. The main feature of Web3 is decentralisation and open source. But today, many of the applications claiming to be Web3 lack this feature.
我们仍认为许多这些应用都是「Web3」，但把 Web3 认知为一种现象而非一种特定应用，这样会更有裨益。Web3 是一种选择或一种倾向，存在于非常流动的技术栈上。
We still think that many of these applications are "Web3", but it would be more useful to recognize Web3 as a phenomenon rather than a specific application. Web3 is an option or a tendency, which exists on a very mobile technology warehouse.
应用软件能使 web3 的体验更好，但「Web2 到 Web3」更像是一个与用户偏好相关的光谱。这可能取决于数据和状态在去中心化与中心化中存储中如何分配。
The application allows usb3 to experience better, but "Web2 to Web3" is more like a spectra associated with user preferences. This may depend on how data and status are distributed in decentralization and centralization.
Web3 社交最简单的形式更像是一种可选模型。它带来的最大功能变动就是用户拥有个人的社会图像与数据，能够使用吸引人的变现模型。
The simplest form of socialization is more like an optional model. The biggest functional change it brings is that users have personal social images and data that can use attractive liquidity models.
用户可以选择加入既定平台(与之分享数据)，决定加入(和分享)的程度。我们已经看到了使用这种模型的案例，比如 Lens，以及在其基础上搭建的其他平台。Brave Browser 是这种策略的早期先行者，从 Web3 的时间线上看，它可以被看作是当时的网景通讯公司。
Users can choose to join a given platform (to share data with it) and decide on the extent to which to do so. We have seen examples of using this model, such as Lens, and other platforms built on it. Brave Browser, an early pioneer of this strategy, can be seen from the Web3 time line as the Internet communications company at the time.
也许更有趣的一件事是，我们能够改良社交媒体资讯推送的算法。我们在中间件理论中简短地涉及了这一观点，但这里我们将更深度地进行论述。
Perhaps one of the more interesting things is that we can improve the algorithm for social media information transmission. We briefly address this point of view in the middle theory, but here we will discuss it in greater depth.
Web3 作为近几年来在互联网圈火起来的新概念，已经吸引了大批人员涌入，有些人选择创业投资，有些人选择服务于相关项目，开启自由办公的新模式。不过当我们看见 Web3 所散发的“魅力”时，也不能忽略为 Web3 工作时可能存在的风险。
As a new concept that has caught fire on the Internet in recent years, Web3 has attracted a large influx of people, some opting to invest in business and others choosing to serve projects and start a new model of free office. But when we see the “characterism” that web3 distributes, we must not lose sight of the risks that may arise when working for Web3.
和传统行业不同，Web3更多采取分布式办公，很多工作只需要在线上做协同，每个人可以自由选择办公地点，能在家办公。互联网行业天花板渐显，Web3的火爆带来相近的就业岗位，包括运营、产品、技术等，一群从业者正往Web3领域迁徙，而不错的薪资待遇，能兼顾生活的远程办公形式，是吸引他们入局的重要原因。
Unlike traditional industries, Web3 is more distributed, and much work needs to be coordinated online, with everyone freely choosing their place of work and being able to work at home. Internet-based ceilings show up, the fires of Web3 bring in similar jobs, including operations, products, technology, etc., and a group of practitioners is moving to Web3 and good pay treatment, allowing for a balance between teleworking and life, is an important reason to attract them.
这其中，有的是Web3创业者，梦想着项目成功，实现财务自由;有的为国外Web3项目服务，在北京赚美元，收入不菲;还有的还在学习观望中，希望加入一个有发展的Web3项目，工作生活两不误。
Some of these are Web3 entrepreneurs, who dream of project success and financial freedom; others who serve the Web3 project abroad, earn dollars in Beijing and earn a lot of money; and others who, in their learning and watching, wish to join a developing Web3 project and live a life of work.
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