从早上睁眼看手机的那一刻，你就无时无刻不在被营销。
From the moment you opened your eyes to your cell phone in the morning, you were always marketed.
哪怕你防备心再强，营销广告语也都会无孔不入的，各种标题党的文章推荐、购物平台的促销打折推送、就连朋友圈红点的更新，也都会刷到想推销你的产品分享状态。
Even if you are careful, the marketing ads will be plentiful, and the titles parties’ articles will be recommended, the shopping platforms will be sold off, even the red spots will be updated by their friends, and your product sharing will be promoted.
为了避免通知栏的消息过于杂乱，很多软件的推送我都已经选择关闭，但是日常看新闻的习惯改不了，自然新网软件的推送我也没有关掉。我发现自送疫情以来，网课的推送和广告无孔不入。
In order to avoid the information on the notice board being too confusing, many software pushers have chosen to shut down, but daily news-watching habits cannot be changed, and the natural web-based pushers have not been turned off. I find that since the outbreak, the introduction of Internet lessons and advertising have gone hand-in-hand.
一直较火的理财课程自然不说了，近日有声读物、家庭教育指导师、收纳整理师、在职研究生等网络体验课层数不穷，看起来真的让人心动不已。
As a matter of course, there is no shortage of online experience in such areas as sound readings, home education instructors, collectors, and working graduate students, which seems to be very moving.
我简单分析了一下出现频率高的原因：
I briefly analysed the reasons for the high frequency:
第一：目前大家都处在假期，看手机的时间更长，尤其是不想浪费时间，想多学习的人来说，对新兴的网络课程肯定是会很感兴趣的。
First, everyone is currently on vacation, looking at mobile phones for longer periods, especially if they do not want to waste time, and if they want to learn more, they will certainly be interested in the emerging online courses.
第二：受到疫情的影响，很多实体行业的线下运营并不理想，转战线上营销也很正常，尤其是需要面对面接触人的岗位。
Secondly, under the influence of the epidemic, many physical industries operate poorly under the line, and marketing on the war line is normal, especially in jobs that require face-to-face contact.
比如整理收纳师，需要进入别人的家里去收拾，不可否认的是，现在人越来越注重空间的整理，整理行业的前景也是非常不错的，第一批整理收纳师肯定已经尝到了第一批的红利，现在想快速推广这样的技术，新兴行业的初期，门槛都会较低，也会很容易吸引到人。
For example, the collector needs to go into other people's homes, and it is undeniable that people are now increasingly looking at space, and the industry is looking very promising. The first collectors must have tasted the first dividends, and now they want to quickly scale up the technology, and the threshold is lower in the early stages of the new industry, and they can easily attract people.
第三：这些网课的统一共同点是：提升自己，增加副业的可能性，多增加额外的收入。
Thirdly, the common denominator of these courses is to upgrade themselves, increase the likelihood of secondary employment and increase additional income.
副业，自疫情以来，不断被提到的话题，大家越来越注重攒钱的重要性，开源节流的重要性，过渡在意的话，就会引发到焦虑的状态：如何快速的增加额外的收入。
Since the beginning of the epidemic, there has been a growing focus on the importance of saving money, on the importance of open sources and, if transition is to be desired, on anxiety: how to rapidly increase additional income.
利用这样的焦虑心理，就会很容易陷入被割韭菜的套路了，当然我并没有说这些网课都是割韭菜，只是劝说大家理性对待，先去好好听听体验课，是否真的是自己需要的，在体验课最后环节，让你交学费的时候，请再冷静思考一下，虽然你可能觉得几千块钱的学费并不算什么。
Taking advantage of such anxiety, it would be easy to fall into the trap of cutting vegetables, although I did not say that all the Internet lessons were cutting vegetables, but simply to persuade people to be rational, to listen to the lessons, whether they really needed them, and to think about them calmly, even though you might think that thousands of dollars is nothing.
这些网课还有和共同点：前几天会有所谓的班主任老师好好督促你学习，到了时间点都会提醒你，还会给你发回放、笔记，群发的文案都非常赞，引起你的共鸣，深入到你的内心，仿佛是你的真实呼喊，让你一不小心头脑一热，直接转账！
And there's something in common about these online classes: you'll have the so-called head teacher urge you to study in the last few days, and you'll be reminded at the point of time, and you'll be replayed, you'll take notes, you'll have a great collection of essays, you'll be echoed, you'll feel inside you, you'll feel like you're calling out, you'll be thinking out of your mind, you'll transfer money!
我前几天就头脑一热，在网上加了好几个班主任，在职研究生的平台留了电话（这个我挺后悔的），加了微信的，每天都会有群发问候，没有微信的，就会有定时的电话骚扰，直到你一直不接或者加到你微信为止。
I spent the last few days in my head, adding several class directors to the Internet, leaving phone calls on the platform of the current graduate students (which I regret), adding micro-letters, sending round-the-clock greetings every day, without a micro-letter, and regular phone harassment until you never answered or added to your micro-letters.
关于微信班主任：其实他们只是个社群管理员，负责建群、拉新、发课程链接、督促学习（群发，不管你在不在直播间），我记得我遇到的最搞笑的班主任：课程没有开始之前，我就打招呼说自己没有办法按时参加课程，问有没有回放，对方说不确定，得到时候去申请。后来回放的连接还没有发给我，就跟我发课程标价信息，我只好怼了一句：我体验课都没听呢，你就让我买课？
With regard to the postmaster: In fact, they're just community administrators who build groups, pick up news, link up courses, and promote learning (whose lives are not on the air), I remember the funniest class director I've ever met: before the course started, I said I couldn't get in on time, asked if I'd play back, said I wasn't sure, asked to do it when I got it. And then I asked for a bid for the lesson, and I had to say, "I didn't listen to the lessons, so you let me buy them?"
说到这里，就简单说一下网课的营销套路：
Speaking of which, let's just say that the Internet is a marketing tool:
1、留住你的信息，最后都是微信
One. Keep your message. We're all in the end.
2、拉群，他们能快速建立200人左右甚至到400多人的群，因为他们前期在很多平台都是投了广告的，类似看视频得金币的软件是最多的。
2- Grouping, they can quickly build a group of around 200 people and even more than 400 people, as they were advertised on many platforms in the previous period, with the largest number of software similar to video-seeing gold coins.
3、会以很正式的形式给你发消息，比如：课程几点开始，错过课程你会怎样，还会有群内签到
3 will send you a message in a very formal form, for example: what time does the course start, what happens to you when you miss the course, and there will be a crowd of signatures.
4、到了课程时间，给你发直播连接
I'll give you a live link when we get to class.
5、一般这样的体验课不会超过七天，甚至短的课程只有一天，最后的环节，就是报完整课程的价格，一般这时候，群内肯定会有托儿发转账截图
5. The general course of experience does not exceed seven days, or even a short one day, and the final part is a full course.
6、对于没有报名的我，就算课程结束，我还是会不停的收到“班主任”发给我的报名信息。
6. For those who did not sign up, even after the course had been completed, I would continue to receive information on the registration sent to me by the “teacher”.
理性分析，理性对待，接触这些网络体验课，我也是有收获的，知道了新兴行业有哪些，知道了原来在职研究生也分好几种，知道了人的精力有限，一下子想学的好几种技术，可能最后连好好静下心来学习一个技术的精力都有限。
Rational analysis, rational treatment, exposure to these web-based experiences, and I've learned what new industries are, how many formerly active graduate students are, how limited human energy is, how many technologies I want to learn, and probably how much energy I can finally learn from one technology.
可爱的你，有遇到过这样的网课吗？有没有报名体验课程呢？
Cute you, have you ever met an online class like this? Have you ever signed up for an experience class?
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