从年初开始，李林的行程单上也添了更多长途飞行。作为火币网创始人兼CEO他要出去寻找国外合作伙伴，把公司现有比特币交易业务拓展到欧美市场上去。
Since the beginning of the year, Li Lin’s trip list has also added more long-distance flights. As founder of the gunnet and CEO, he is going out looking for foreign partners to expand the company’s existing bitcoin transactions to the European and American markets.
李林
中国的投机客如今已经成了比特币的主要玩家之一。3月，高盛一份关于货币未来的报告中写道，“目前80%的比特币交易量都由人民币完成”。
China’s speculators are now one of the main players in Bitcoin. In March, Goldman Sachs wrote in a report on the future of the currency, & & ldquao; 80% of the bitcoins are currently traded by the renminbi & & rdquao;
单币价格已从8000元下滑到1400元左右的比特币行业迎来越来越多好消息。4月，支付平台PayPal宣布允许所有合作商家支持比特币支付;5月19日，纽约证券交易所正式推出比特币指数。更早，美国已经有颁发牌照的交易所，戴尔、微软和乐天美国等大公司也宣布支持比特币支付。这些都给这种虚拟电子货币增加了一层新的信用保障。
In April, PayPal announced that all partners would be allowed to support Bitcoin payments; on May 19, the New York Stock Exchange officially launched the Bitcoin Index. Earlier, the United States already had a licensed exchange, and major companies like Dale, Microsoft, and Lotte America announced their support for Bitcoins payments.
自2013年9月正式上线以来，火币网抓住了比特币暴涨的机会迅速成为国内最大的交易平台。从最核心的交易切入，现在火币网的业务已经发展为包括从上游生产“挖矿”(靠计算机运算获得比特币)、比特币储存钱包到理财、支付应用的全产业链服务。
Since it was officially launched in September 2013, the Democratic Republic of the Congo has seized the opportunity of a surge in bitcoin to quickly become the largest trading platform in the country. From the very core of transactions, it has now grown to include upstream production of “ mining & rdquo; computer computing for Bitcoin; and the storage of bitcoins’ wallets to finance and pay for applications.
在2011年的一次同学聚会中，李林第一次听到“Bitcoin”这个新词。跟每天都会听到很多其他的新鲜东西一样，他并没有重视，粗略印象这是一种总量有限的加密电子货币。那时的他正埋头自己的第二个创业项目“人人折”团购搜索导航网站。仅在两年后，随着团购行业集中度越来越高，搜索需求越来越低。
Li Lin first heard & & ldquo; Bitcoin” this new word at a 2011 class reunion. As he hears many other new things every day, he does not pay attention to it, and has the rough impression that it is a limited amount of encrypted electronic money. He was then immersing himself in his second business project & & & & & rdquo; group buying a search navigation site.
在李林接着寻找新方向时，2013年在互联网金融的发展下比特币这种虚拟货币突然火了起来，关于它的媒体报道也越来越多。他详细查资料、加入讨论组等深入了解后，立马决定进入这个行业。
As Li Lin went on to look for new directions, the virtual currency of Bitcoin, which was suddenly on fire in 2013 as Internet finance developed, was reported more and more in the media. After he went through the details, joined the discussion group, and so on, he immediately decided to enter the industry.
“从概念和技术上都特别强大，货币不用央行发行，支付和货币交易可以通过互联网瞬间完成。”李林对《第一财经周刊》说。在第三次创业时，李林选择了比特币。这一新生事物符合他“高频、离钱近、看起来天花板高”的标准。
& & ldquo; is both conceptually and technically powerful, and money is not issued by central banks, and payments and currency transactions can be done instantaneously via the Internet. & & & & & & & & & & & & & & & & & & & ; & & & & & & & & & & ; & & & & & & & & & ; & & & & & & & & ; & & & & & & & & & & & & & & & & & & ; & & & & & & & & & & & & & & & ; & & & & & & & & & & & & & & & & & & &, & & & & & & & & & & & & & & & & & & & & & & & & & & & ; & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & ; & & & & & & & & & ; & & ; & & & & & & ; ; & & & & & & & & & & & & & ; ; ; & & & & & & & & &, ; ; & & & & & &, & & &, &,,,,, &
在他判断，比特币首先是一种特别理想的标准投资品：总量是有限的，代表稀缺性;去中心化的，不受政府影响;已有较为广泛受众和认可度，可兑换成法定货币。其次，长远来看它还代表一种新技术价值，可以是一种新的支付技术，“传统跨国结算方式，比如从中国工商银行寄款去美国花旗银行，需要1至2天才能到账，中间时间周期、成本都挺高。而比特币瞬间就到了，能带来效率提升。”李林说。
In his judgement, Bitcoin is, first of all, a particularly desirable standard investment: a limited volume, representing scarcity; decentralized, free of government influence; with a wider audience and recognition, convertible into legal currency. Second, in the long run, it also represents a new technological value, which can be a new payment technology, “ traditional cross-border settlements, such as sending money from Chinese business banks to Citibank in the United States, take one to two days to reach the account, with middle-time cycles and high costs.
当时国内已有比特币交易平台，在比特币讨论群组中李林发现有不少用户抱怨交易网站的体验不好、打开速度慢等。他自己在其中的一个平台注册交易，也发现整个体验流程跟成熟的证券交易差别很大。“基本就是一个古板的电子商务平台，买卖交易而已，东西放上去，价格也不动，没有任何工具。”他觉得这里是有机会的。
There was a Bitcoin trading platform in the country, and Li Lin found a lot of users in the Bitcoin discussion group complaining about bad experiences, slow openings, etc.. In one of the platforms, he registered transactions, and found that the whole experience was very different from mature securities transactions. “ it was basically an e-commerce platform that sold and traded, put things on, priced and had no tools. & rdquao; he felt that there was an opportunity here.
从全球范围来看，比特币行业集中在四个领域—上游的挖矿、最基础的钱包、中间的交易以及应用环节(主要是支付)。作为比特币行业最核心的部分，交易是个基础而且高频的需求，这无疑是很好的切入点。参照已经成熟的证券交易系统，李林和团队在心里规划了一个“交易平台”应该有的要素：实时动态的价格走势图、技术指标、资金通道、系统安全等。
At the global level, the Bitcoin industry is concentrated in four areas & mdash; upstream mining, most basic wallets, intermediate transactions and applications (mainly payments). As the most central part of the Bitcoin industry, trade is a basic and high-frequency demand, which is certainly a good entry point. By reference to the mature securities trading system, Li Lin and the team plan a & ldquo; a trading platform & rdquo; and elements that should be in place: real-time dynamic price trends, technology indicators, financial access, system security, etc.
他的信心也来自于之前做团购相关业务的经历，团队已经有了一次从网站研发到运营、市场营销和推广的互联网创业完整体验。
His confidence also stems from his previous experience with the business associated with group purchasing, and the team has had a full experience of Internet entrepreneurship from website development to operation, marketing and promotion.
李林首先考虑的就是怎样把服务做好。“早期，我们并不是研发技术上最好的，但相对来说是对金融产品了解最多的。”一开始，火币网就上线了“融资融币”功能，跟股票交易的融资融券类似，为用户提供资金杠杆。因为之前的电商经验，李林知道资金通道的重要性，所以火币网从创业之初就有多个充值通道—除了第三方支付，还有从淘宝买点卡、线下充值、直接汇款的形式。
Lee Lin's first thought is how to get the service done. & ldquo; early on, we weren't the best in research and development technology, but we were the most knowledgeable about financial products. ” first, the gunnet went online & ldquao; financing coins & rdquao; functions, similar to stock exchange coupons, that provide financial leverage to users. Because of previous electric power suppliers' experience, Li Lin knew the importance of financial access, there were several charging channels & mdash from the start of the business; and, in addition to third-party payments, there were forms of buying cards, line chargings, direct remittances.
在比特币交易和行情体验上，火币网也做得更像中国股市—交易的行情面板跟A股相似，买卖盘信息可以快速更新，还有K线图用于分析等。这样更符合中国用户的体验。
In the case of bitcoin transactions and behavioral experiences, the gunnets are also more like the Chinese stock market & mdash; the trade panels are similar to the A share, the trading board information can be quickly updated, the K-lines can be used for analysis, etc. This is more in line with the experience of Chinese users.
一上线，火币网还宣布永久免除交易手续费，把增值服务费作为主要盈利方式。所谓增值服务费，包括“融资融币”的费率，还会收取一个3‰至5‰提现的通道费用。这一做法让它在进入市场初期更容易分得一席之地，且迫使其他交易平台也陆续减免了手续费。
Once on the line, the gunnet also announces a permanent waiver of transaction fees, using value-added services as a primary profit. The so-called value-added services fees, including “ financing coins & & rdquo; and a 3‰ to 5‰ and access charges. This makes it easier to divide one seat at an early stage of market entry, and forces other trading platforms to deduct processing fees.
最关键的是，火币网进入市场的时机比较好。在2013年9月到11月短短3个月期间，比特币价格从800元上涨到8000元，10倍的涨幅吸引了大量新用户涌入。从随后的数据统计来看，2013年年底，人民币交易量迅速占到整个市场2/3以上的份额。
The price of bitcoin rose from $800 to $8,000 in just three months between September and November 2013, attracting a massive influx of new users. According to subsequent data, by the end of 2013, renminbi transactions quickly accounted for more than two-thirds of the market.
火币网上线10天，比特币日交易额就突破100万元。李林记得，那时最多的时候一天开户量超过1万个，在6个月后日交易额达到15亿元。这创造了全球比特币交易平台的最高纪录。
Ten days on the gun line, Bitcoin's trading amounted to $1 million. Li Lin, remembers that at most there were more than 10,000 openings in one day and 1.5 billion in six months. This created the highest record on the global Bitcoin trading platform.
而真正运行起来，李林发现这个虚拟金融产品平台跟其他品类有很大区别，业务和流程上其实存在一些风险漏洞。比如从淘宝购买点卡充值，最初就有人恶意欺诈，兑换成比特币后又去淘宝申请维权。由于虚拟货币产品没有发货记录凭证，让火币网一次损失了好几万元，后来只能把这个充值渠道停掉。
Instead, Li Lin has discovered that the virtual financial product platform is very different from other products, and that there are some risk gaps in business and process. For example, buying point card charges from a peddler, someone fraudulently cheated at first, converted to bitcoin, and then went to pddle claims.
在最初3个月的推广期，火币网的充值和提现都是免费的，这导致很多人来平台套现信用卡。还有用户会申请10元、20元的小额提现测试。一天3000多笔提现申请，在没有第三方支付接入时，完全需要人工处理。整个团队用了两个通宵才处理完。
During the first three months of the roll-out, the charge and withdrawal were free of charge, resulting in many people coming to the platform to set up credit cards. There are also users applying for $10, $20 for a small cash withdrawal test. More than 3,000 cash withdrawals a day require manual processing when no third party pays for access.
这种爆发让团队应接不暇，大量新用户和24小时不间断交易，让火币网不停地梳理流程漏洞。由于成长太快和外界流量攻击，许多硬件没有跟上，导致网站卡顿、打不开。李林特别烦恼，“这对于用户体验来说是致命的打击，刚刚在交易突然就打不开了。靠我们自己又应对不及，因为之前从没遇到过这样的情况。”直到2013年年底，李林找到多位运维和安全专家加入，还跟百度加速乐、乌云网等专业的安全系统供应商合作，这一问题才得以解决。
This outbreak has left the team inundated, with a large number of new users and round-the-clock trades, and has kept the gunnet open. Many hardware has not been kept up because of the fast-growing and external traffic attacks, resulting in the lack of access to Carton. Li Lin is particularly troubled, “ this is a deadly blow to the user’s experience and has just suddenly been cut off from the deal. We have had to deal with it on our own, because this has never happened before. & rdquo; by the end of 2013, Li Lin was able to find multiple transport and security experts and to work with specialized security system providers, such as 100-degree acceleration and cloud nets, the problem was solved.
正当李林期待火币网的业务进一步成长时，整个行业遭受打击—2013年12月5日央行等五部委印发了《关于防范比特币风险的通知》，当天比特币交易量放大，价格在5000至6000元之间震荡。
At a time when Li Lin was looking forward to the further growth of the gunnet operations, the entire industry was hit by — on 5 December 2013, five ministries, including the Central Bank, issued a circular on protection against the risk of bitcoin, a day when the volume of Bitcoin transactions increased, with prices varying between $5,000 and $6,000.
李林之前并没有过多考虑政策上的风险，不过稍后市场对于这份文件的解读是偏乐观的。它一方面表示比特币不得作为货币存在，但也承认“比特币是一种特定的虚拟商品”。“这就认可了比特币的交易地位，对我们其实是利好，作为商品交易平台也是合理合法的。”李林没有太在意。
Lee Lin did not think too much about policy risks before, but the market was optimistic about the document later on. It says, on the one hand, that bitcoin should not exist as a currency, but also recognizes “ bitcoin is a particular virtual commodity & & rdquao; & & & & ldquao; this recognizes Bitcoin’s trading position, which is actually good for us, and legitimate as a commodity trading platform. & & rdquao; Li Lin is not too interested.
真正的考验在后面。10天之后，央行已约谈支付宝及财付通等第三方支付平台，禁止它们与比特币交易结算的消息不断出现。当时第三方支付是火币网这类投资平台的主要充值方式，停止服务让比特币价格大幅下跌到2000元附近。李林觉得这事儿严重了。
Ten days later, the central bank has interviewed third-party payment platforms, such as payment treasures and cashiers, to prevent them from trading with Bitcoin. Third-party payments were the main way of charging such investment platforms as the Democratic Currency Network, and the cessation of services caused Bitcoins’ prices to fall significantly close to $2,000.
实际上在接到消息之前，各个比特币平台就已经改换为央行尚未约谈的易宝支付来进行充值。但随后易宝支付通知火币网：“12点准时要停，给你们两小时准备。”
In fact, the Bitcoin platforms had been replaced before the news had been received by the central bank’s still-uninterviewed treasure payment to fill the value. But then the money payment notified the gunnet: &ldquao; the 12 o’clock stop and you are ready for two hours. & rdquao;
“既然政策都说比特币可以交易，只是为了防范洗钱等暂停了第三方这一个支付通道，那么还有什么方式能继续呢?”紧急情况下，李林的直接反应就是不通过通道，用户直接通过网银或线下柜台往公司账户转账。两小时后，火币网就把充值主要程序修改为银行卡充值。虽然在用户体验上影响很大，但这个方式保证了交易可以继续。
& & ldquo; Since the policy says that bitcoins can be traded, but only to prevent money laundering and so forth, how can it continue? & & & & rdquo; in emergencies, Li Lin's direct response is to transfer to the company's account directly through the Internet silver or under the line counter without going through the channel. Two hours later, the gunnet changes the main charge to the bank card. Although it has a significant impact on the user's experience, this way ensures that the transaction can continue.
不过这个决策却给运营带来很大麻烦。以前用第三方支付很简单高效的事情，现在需要人工辅助确认、需要流程后端做相应的调整。那段时间火币网的客服电话不停地响，用户不知道该怎么操作、怎么打款、填单子、怎么证明是自己的钱，而这些都容易出错。
This decision, however, has caused a great deal of operational trouble. It used to be a simple and efficient payment by a third party, and now requires manual confirmation, and a back-of-process adjustment. The phone calls on the tender network kept ringing at that time, and users did not know how to operate, how to make money, how to fill a bill, how to prove their own money, all of which are easy to make mistakes.
李林只能选择批量培训客服，火币网的客服团队很快就从10个人增加到30个人。
Li Lin has been able to choose bulk training services, and the number of service teams on the currency network has quickly increased from 10 to 30.
也正因为这样，火币网在业内首先做了24小时人工服务，以保证用户可以顺畅地充值。现在来看，依然是这样的充值方式最有效。李林表示，运营一个交易网站并不简单，交易平台还要保证交易系统程序化、高效，并设有安全防火墙。去年年初，全球最大的比特币交易平台Mt.Gox因为大量比特币被盗而破产，一度引起了业内对交易平台信用和安全性的争议。
Li Lin states that operating a trading website is not simple, and that the trading platform ensures that the trading system is programmed, efficient, and has a security firewall. At the beginning of last year, the world’s largest bitcoin trading platform, Mt. Gox, was bankrupted by the large number of bitcoins stolen, and raised an industry dispute about the credibility and security of the trading platform.
“这些在有第三方支付的时候，都是由第三方支付来做。现在交易平台网站就只能自己去搭建账户异常监控检测系统，以及实名认证等安全方面的防护。这对于交易平台来说挑战很大。”
& ldquo; these are paid by third parties when payments are made. The trading platform website now has to set up its own security protections, such as account abnormal monitoring and detection systems, and real name certification. This is a challenge for the trading platform.
这成为火币网快速成长的另一个契机。因为比起其他平台(如比特币中国、OKCoin)，火币网的快速反应，保持了充值通畅。火币网市场份额提升了，而且很快超过了50%。
This is another opportunity for a rapid growth of the network. The rapid response of the network has kept up with full capacity, as compared to other platforms (e.g. Bitcoin China, OKCoin). The market share of the network has increased, and soon exceeded 50%.
正如美国一份报告解释的那样，比特币在中国的火热是因为“吸引了希望能通过其波动大的价值获利的操盘手，和没有钱及专业知识来投资地产和股票的年轻投资者”。财富效应消失后，资本和投资者对比特币的兴趣减弱，很多找不到发展方向或缺钱的小型比特币创业公司走向倒闭。
As a report from the United States explains, Bitcoin is hot in China because “ attracts gamers who wish to profit from its volatile value, and young investors who do not have the money and expertise to invest in real estate and stocks & & rdquao;
这同时意味着大平台将有更多机会，国外如Coinbase、Bitpay等仍在获得融资逐步成长。火币网也先后获得了真格基金的天使投资和红杉资本的千万美元A轮投资。
At the same time, this means that there will be more opportunities for the big platform, with foreign financing, such as Coinbase, Bitpay, and so on, growing. The grid has also received several rounds of angel investment from the Genuine Fund and $10 million A round of Redwood capital.
在交易做得比较稳定后，2014年下半年火币网开始拓展产业链条。“交易只是一环，实际上用户多层次上的需求，以前都在不同的平台上完成，如果打通对用户体验很好。”李林说。
After the trading was stable, in the second half of 2014, the network began to expand the industrial chain. & & ldquo; the deal was just one link, and actually the users had a multilayered demand, which had been done on different platforms before. & & rdquao; Li Lin said.
比特币行业的尴尬在于早期很多用户对这个感兴趣是因为赚钱效应，并不是看它有应用价值，而应用价值这一块目前还处在早期阶段。
The problem with the Bitcoin industry is that many early users are interested in this because of the earning effect, not because of its application value, which is still at an early stage.
作为平台，李林认为能做的反而是放开思路，围绕比特币做产业链的拓展，开发更多的应用场景和围绕它的投资属性开发理财产品。
As a platform, Li Lin believes that what can be done is to liberalize thinking, expand the industrial chain around Bitcoin, develop more applications and develop property around its investment attributes.
现在，火币网的整体定位变成数字货币产业基础服务提供商，比如上游能挖矿、买矿机，把比特币放到钱包托管，再跟余额宝一样做一些理财升值。
Now, the overall location of the network has become a basic provider of services for the digital money industry, such as upstream mining, buying machines, placing bitcoins in wallets, and doing some financial appreciation like balance treasures.
从2014年年底开始，火币网在这几个部分都相应投入资金开发了独立的产品。比如存币业务方面，为保证比特币的安全，并购中国首个多重签名比特币钱包“快钱包”。多重签名的技术类似于企业网银，一个人拿U盾提不了款，还需要另一个人确认。还有一个Bitvc综合性数字货币投资平台，围绕比特币开发了一些理财产品，包括期货和“余币宝”。
From the end of 2014, the gunnets have invested in the development of independent products in these parts accordingly. For example, in currency-repository operations, the first multi-signed bitcoin wallet & ldquo; fast wallet & rdquo; and, in order to ensure the safety of bitcoin, the first multiple-sign Chinese wallet & ldquao. Multi-signature technologies are similar to business net money, one cannot raise a U.I. and one needs confirmation from another. There is also a Bitvc comprehensive digital money investment platform, where several items of property are developed around Bitcoin, including futures and & ldquao; and a spare coin & rdquao;
这些目前还是独立的产品，李林预计在今年9月之前把它们打通。不过这个市场本身体量有限，这些业务眼下的份额并不高。在比特币行情转冷的大环境下，火币网的日交易量不到1亿元，日活跃用户量也仅为去年同期的1/5。
These are now stand-alone products that Li Lin expects to break through by September of this year. But the market is limited in size, and the share of these operations is not high.
这种低潮跟如今A股的牛市形成鲜明对比。火币网也试图借助A股市场扩展自己的业务，为比特币创造更多的应用场景。最近，火币网联合做股票配资服务的财猫网，推出以比特币作为抵押物进行A股配资的业务。利用比特币的特性，交易者能通过跨境收益互换的模式，避开汇率兑换。这使得国外比特币持有者可以直接投资A股市场，而国内持币者也可以投资海外资本市场。
This low tide contrasts sharply with today’s A-share cattle market, which also seeks to expand its operations through the A-share market and create more applications for Bitcoin. Recently, the Currencynet, which combines stock matching services, has introduced a bitcoin as collateral for A-shares.
李林自己对国内比特币市场保持着相当的谨慎。“根据各家虚报数据推算说中国占比80%的份额是不靠谱的，我估计去年中国能占50%，今年就只在20%至30%。因为美元区的量不断增加，中国是在不断萎缩。”
Li Lin himself has been quite cautious about the domestic bitcoin market. & ldquo; China’s share of 80%, based on overstatements, is unreliable. I estimate that China last year was 50%, and only 20-30% this year. China is shrinking as the dollar area continues to grow. & rdquao;
随着国内市场活跃度的改变，李林瞄准的下一步重点是开拓海外业务，推出美元版交易平台Bityes，以参与到全球交易活跃的欧美市场中。他仍然相信比特币是一个有长远前景的生意。
As domestic market activity changed, Li Lin’s next priority was to open up overseas businesses and launch the dollar version of Bityes to participate in the European and American markets where global transactions are active. He continued to believe that Bitcoin was a business with long-term prospects.
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