4月17日,一件关于图片侵权使用的典型案件,由广州互联网法院张春和院长亲自“云审理”并当庭宣判,庭审直播观看达20万次以上,成为中国庭审公开网当周民事纠纷案件关注度Top 1的庭审直播案件,并被人民日报、人民法院报等权威媒体报道。案件的双方当事人,一个是来自国内知名摄影社区“图虫网“摄影师蔡皖豪,一个是某国际旅行社广州分公司。
作为国内最大的链上确权图片平台,图虫在全方位保护摄影师原创作品的同时,也通过不断引进新技术和产品创新,保障各类企业和客户的正版图片使用。
As the largest chain-based photo platform in the country, at the same time that it protects the original works of photographers in all their aspects, it also guarantees the use of the original images of businesses and customers by continuously introducing new technologies and product innovations.
区块链确权存证护航原创作品
近日,图虫联合蚂蚁区块链,为80万供稿摄影师提供的原创作品确权存证服务,而蔡皖豪,正是通过区块链“数字身份证”保护了自己的作品版权。
In recent days, Chai Xiao has protected his copyright through the “digital identity card” of the ants' block chain, which is a pre-authorization service for 800,000 contributing photographers.
摄影师在图虫平台用区块链确权存证的摄影作品及证书
目前,图虫拥有800万摄影师资源,平台上在库图片总量达到4.6亿。图虫平台上日均新增确权原创作品20万 以上,越来越多的摄影师正在通过区块链技术进行版权保护。越来越多的企业也通过图虫旗下的图库使用优质的正版图片,在塑造品牌形象,传递品牌理念的同时,最大程度上规避品牌风险,提升品牌安全性及价值。
More and more photographers are protecting their copyrights through block chain technology. More and more companies are also using high-quality orthopaedic images in the graphics under the flag of the map to create brand images and communicate brand ideas while avoiding brand risks and enhancing brand security and value.
让盗版无处遁形,保护企业客户正版用图
leaves the pirated and protects the company's customers from the original diagram
”让盗版无处遁形,才是对所有提倡和使用正版产品的用户最大的尊重和保护。只有这样,才能让企业在下载和使用图片素材的时候,最大程度享受到正版优质内容带来的巨大价值。“图虫认为,很多企业因为版权意识不足,在日常运营和品牌传播过程中,常常受到盗版图片的困扰,甚至因为用图不当,让企业经营和品牌声誉蒙受损害。
It is the greatest respect and protection for all users who promote and use pirated products. It is only in this way that businesses can maximize the value of quality content in the original when downloading and using photographic materials.
使用正版图片是企业尊重知识产权的标配
据了解,下一步,图虫将会把区块链技术应用到旗下图库的所有原创图片。目前,图虫旗下正版图片电商网站图虫创意,全面整合了上亿级国内外图片、视频、音频等全门类正版优质素材,专注为新媒体、设计、广告、各垂类行业及个人用户提供安全高效的正版图片解决方案;旗下高端资源品牌图虫 Premium 代理了玛格南、大英博物馆、EyeEM、Bridgeman 等众多高端视觉版权资源,专注于为广告公司和企业机构提供全方位视觉营销解决方案。
It is understood that the next step will be to apply block chain technology to all original images of the under-the-flag graphics. At present, the original image of the graphic electrician web site under the flag of the map is an idea that integrates a full range of high-quality, domestic and international quality material such as images, videos, audio, etc., with a focus on new media, design, advertising, industry and individual users to provide a safe and efficient orthodoxy solution; Premium, a high-end resource brand, represents a wide range of high-end visual copyright resources, such as Magnan, the British Museum, EyeEM, Bridgeman, etc., and focuses on providing full-scale visual marketing solutions for advertising companies and business institutions.
保护正版,就是保护知识产权
Protected the original. Protected intellectual property
”我们希望成为企业创意灵感的一部分,同时,也更希望用正版资源为客户的品牌资产添砖加瓦。“在图虫看来,品牌作为一种无形资产,是每一个企业综合竞争力的重要体现,而有力的版权保护,是构建品牌资产不可或缺的组成部分。”正版力“保护下的品牌资产,才更有利于帮助企业在激烈的市场竞争中脱颖而出,并可以在降低法律风险,实现效率最大化的同时,塑造良好的品牌形象,形成健康有序的良性发展。
We want to be part of the enterprise’s creative inspiration, and we want to add bricks to the client’s brand’s assets with regular resources. “In the view of the puzzle, branding, as an intangible asset, is an important manifestation of the integrated competitiveness of each enterprise, and strong copyright protection is an essential component of building brand assets.” The positive “brand assets” are better placed to help firms emerge from intense market competition and to create healthy and orderly growth, while reducing legal risks and maximizing efficiency.
保护正版,助力提升品牌价值
近日,最高人民法院印发的《关于全面加强知识产权司法保护的意见》要求,加强知识产权保护,这是完善产权保护制度最重要的内容,也是提高我国经济竞争力最大的激励。
In recent days, the Supreme People's Court issued its Opinion on the Comprehensive Strengthening of the Judicial Protection of Intellectual Property Rights, which calls for the strengthening of intellectual property protection, which is the most important element of the system for the improvement of property rights protection and the greatest incentive to improve the competitiveness of the country's economy.
保护正版,就是保护知识产权,更是对所有创新思想和成果的尊重和保护。
The protection of the original is the protection of intellectual property rights and, above all, the respect for and protection of all innovative ideas and outcomes.
依托蚂蚁区块链全球领先的技术能力和知识产权,图虫作为行业先锋,率先在行业内用区块链技术重塑数字版权内容新生态,积极响应“将区块链纳入新基建”的相关政策,以技术创新夯实数字版权保护的基础设施体系,规范和建立原创内容市场新秩序,更好地实现版权价值,并为广大客户提供正版、优质、丰富的图片资源,激发企业创造力,助力品牌成功。
Building on the global leading technical capabilities and intellectual property rights of the ant block chain, the worm, as a pioneer in the industry, has taken the lead in reshaping the new ecology of digital copyright content in industry-based block chain technologies, responding positively to the policy of “integrating the block chain into new infrastructure”, strengthening the infrastructure system for digital copyright protection through technological innovation, regulating and establishing a new order for the original content market, better realizing copyright values, and providing regular, high-quality and rich photographic resources to a wide range of clients, stimulating enterprise creativity and contributing to brand success.
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